The leading over-the-top (OTT) platform Hotstar has appointed Ankit Desai as vice president- digital sales strategy. Earlier, Desai was associated with Marico Ltd at the position of media and digital marketing head, India & Global Centre of Excellence.
Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, has won the digital mandate for Marico’s Parachute Advansed Coconut Crème Oil.
Marico has awarded digital creative duties for its botanical hair tonic, True Roots, to Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective.
Kaya Limited has signed a licensing agreement with Marico to launch a new skincare brand - Kaya Youth that will be aimed at the younger consumers. As a part of the deal, Marico will pay royalty to Kaya, a separate listed entity.
Madison Media has announced the winning of the Marico Media AOR in a competitive multi-agency pitch.
