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HUL top advertiser, Lizol top brand in BARC week 18 rankings

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 27 April 2019 and 03 May 2019.

Television TV Channels Viewership
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Hotstar ropes in Ankit Desai as VP-digital sales strategy

The leading over-the-top (OTT) platform Hotstar has appointed Ankit Desai as vice president- digital sales strategy. Earlier, Desai was associated with Marico Ltd at the position of media and digital marketing head, India & Global Centre of Excellence.

Television TV Channels People
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Jack in the Box Worldwide bags digital mandate for Marico’s Parachute Advansed Coconut Crème Oil

Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, has won the digital mandate for Marico’s Parachute Advansed Coconut Crème Oil.

MAM Media and Advertising Account
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Jack in the Box Worldwide wins digital creative mandate of Marico’s ‘True Roots’

Marico has awarded digital creative duties for its botanical hair tonic, True Roots, to Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective.  

MAM Media and Advertising Account
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Kaya Limited and Marico gets into a licensing arrangement

Kaya Limited has signed a licensing agreement with Marico to launch a new skincare brand - Kaya Youth that will be aimed at the younger consumers. As a part of the deal, Marico will pay royalty to Kaya, a separate listed entity.

MAM Marketing Brands

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