Television

BARC week 14: Lizol leads the brands list

Reckitt continued its run as the biggest advertiser.

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 April and 9 April 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 14 of 2021.

Top advertisers:

Reckitt continued its run as the biggest advertiser of the week with 247483 ad AMA. HUL came in second with 225461 insertions.

Cadburys bagged the third rank this time with 42088 ad generations. Brooke Bond placed fourth with 37982 ad insertions.

Lakme and Pepsi Co secured fifth and sixth place with 28032 and 27096 ad views respectively.

Other top brands in the pecking order were as follows: Godrej Consumer Products, Ponds India, P&G, and Colgate.

Top brands:

This week Lizol led the chart with 22833 ad impressions. Dettol Antiseptic Liquid came in second with 22334 ad views. Dettol Toilet Soaps secured the third position with 21780 ad insertions.

The fourth and fifth spots were acquired by PolicyBazaar and Dettol Intense Cool Soap with 19683 and 15902 ad AMA respectively.

Dettol Liquid Soap bagged the sixth spot with 12858 ad views.

Other top brands in the pecking order were as follows: Lalithaa Jewellery, Harpic Bathroom Cleaner, Dermi Cool, and Clinic Plus Shampoo.

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