Television

BARC week 13: Reckitt leads advertisers list

Lizol tops the brands list.

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 March and 2 April 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 13 of 2021.

Top Advertisers:

Reckitt continued its run as the top advertiser of the week with 235624 ad AMA. HUL came in second with 229489 insertions.

Brooke Bond bagged the third rank this time with 38947 ad generations. ITC placed fourth with 32163 ad insertions.

Lakme and Colgate secured fifth and sixth place with 31005 and 27728 ad views.

Other top brands in the pecking order were as follows: Pepsi Co, Cadburys, Godrej Consumer Products and Ponds India.

Top Brands:

This week Lizol led the chart with 29931 ad impressions. Dettol Toilet Soaps came in second with 23471 ad views. Moov Gel secured the third position with 15979 ad insertions.

The fourth and fifth spots were acquired by Dettol Intense Cool Soap and Glow & Lovely with 14516 and 13816 ad AMA respectively.

Mortein Smart bagged the sixth spot with 13549 ad views.

Other top brands in the pecking order were as follows: Lalithaa Jewellery, Dettol Antiseptic Liquid, Clinic Plus Shampoo, and Harpic Bathroom Cleaner.

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