Television

T20 WC ’21: 80+ brands appeared on TV, e-comm categories spend big

Education and gaming categories topped the charts in terms of ad volumes.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/12/29/img_29122021_123801_800_x_800_pixel.jpg?itok=YRKITjCa

Mumbai: On 7 November, New Zealand victory over Afghanistan ended India’s chances of qualifying for the semi-finals of ICC T20 World Cup 2021, yet more than 80 brands advertised during the course of the 45-day tournament with BYJU's topping the list, according to data provided by Tam Media Research.  

E-commerce categories – education and gaming which were new advertiser categories this year ended up topping the charts in terms of ad volumes. In general, the e-commerce industry dominated ad volumes four out of five of the top categories being from e-commerce categories. The top five categories contributed 42 per cent share of total ad volumes.  

E-commerce – wallets, e-commerce – education, smartphones, e-commerce – gaming and e-commerce – financial services comprised the top categories that advertised during the tournament in terms of ad volumes. Think & Learn (BYJU’s), Reliance Retail, Coca Cola India, Havells India and Nedmeds Marketplace were the top five advertisers in terms of volumes. Top five advertisers account for up to 29 per cent share of total ad volumes on TV.

Compared to the 2016 edition of the tournament, this year’s ICC T20 World Cup saw a 19 per cent increase in ad volumes per match, according to Tam data. For the final match between New Zealand and Australia, ad volumes increased by 16 per cent compared to the previous edition.

While the total number of advertisers for 2016 and 2021 ICC T20 World Cup remain the same, there were 26 new advertiser categories that appeared on TV.

(Source: TAM Sports; figures are based on secondages for TV; commercial ads only; excluding promos and social ads)

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_184803_800_x_800_pixel.jpg?itok=gtFQ1Eb3
Mashal Sports releases schedule for second part of PKL 8

Mumbai: Mashal Sports has announced the second part of the ongoing vivo Pro Kabaddi League with next 33 matches to be played from 20 January to 4 February. The event will be broadcast live every day from 7:30 p.m onwards on Star Sports network and Disney+ Hotstar. Out of 132 matches, PKL season 8...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_181200_800_x_800_pixel.jpg?itok=AkvpBSLa
The Q announces influencer-led comedy show ‘Hasi Ka Hahakaar’

Mumbai: Hindi GEC The Q has announced its first original for the year "Hasi Ka Hahakaar" with Gaurav Gera as the host. Premiering on 22 January, the scripted reality comedy series will feature popular comedy influencers and artists as guests. The show will air every Saturday and Sunday at 7:30 p.m...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_172650_800_x_800_pixel.jpg?itok=pkfTH070
News18 Rajasthan & MP/CG launch 'Vaccine Kavach Ko Na Nahi' campaign

Mumbai: News18 Rajasthan and News18 Madhya Pradesh/Chhattisgarh on Monday launched a special campaign called 'Vaccine Kavach Ko Na Nahi' to urge viewers to get fully vaccinated and alongside, take mandatory precautions like wearing masks and maintaining social distance.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_163635_800_x_800_pixel.jpg?itok=zq3CvOhC
BBC Indian Sportswoman of the Year award returns with third edition

Mumbai: The third edition of BBC Indian Sportswoman of the Year award is returning with the nominations being announced on 8 February. The award commemorates the achievements and contributions of outstanding Indian women in sports.  Audiences will be able to vote for their favourite Indian...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/zeee.jpg?itok=RIP0sZHu
Zee TV’s ‘Swarna Swar Bharat’ premieres on 22 January

Mumbai: Zee TV is all set for the launch of its new devotional singing reality show "Swarna Swar Bharat" on 22 January. Hosted by actor Ravi Kishan, the show will be aired every Saturday and Sunday at 8 p.m. "Conceptualised with the aim of celebrating Indian values and connecting the audiences to...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/zee.jpg?itok=MQHn3SfW
Zee Ganga announces star-studded lineup for 'Memsaab No 1'

Mumbai: Soon after the announcement of season 10 for its non-scripted reality show - "Memsaab No 1," Zee Ganga has unveiled the names of the show’s esteemed judges. The channel has roped in superstar Pakkhi Hegde and celebrated cine-drama queen Rinku Ghosh as the judges for the season who will...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/5g.jpg?itok=wf6CxzNp
Broadcasters huddle up, as 5G roll-out plan gathers pace

Just as the industry was gearing up to welcome 2022, the Telecom Regulatory Authority of India (Trai) set the ball rolling on the 5G roll-out in India. The next wave of disruption in the telecom sector is set to hit 13 cities in the first phase: Gurugram, Bengaluru, Kolkata, Mumbai, Chandigarh,...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/img_15012022_153130_800_x_800_pixel_0.jpg?itok=dJPQvwao
Sun TV maintains lead, Star Utsav & Dhinchaak big gainers in 2022: Barc

Mumbai: Continuing the lead from the last week of 2021, Sun TV began the New Year as the top performer in the first week of 2022. The Tamil GEC garnered weekly AMAs of 3020.98 according to Broadcast Audience Research Council (Barc) data for the period of 1-7 January. Disturbing the long-standing...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/img_15012022_135801_800_x_800_pixel.jpg?itok=EA0C4mt1
Disney India elevates Aravamudhan K as executive director, government relations

Mumbai: The Walt Disney Company India has elevated Aravamudhan K to the position of executive director, government relations. Previously, he served as senior vice president at Star TV Network. Aravamudhan K has been associated with the TV broadcast industry since 1993. He joined Star TV India in...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required