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Brands with most integrated marketing plans to win as cricket season heats up

Franchises, brands, broadcaster and most importantly the fans were left delighted on Tuesday as news trickled in that the Indian Premier League 2019 will be played entirely in India. The Board of Control for Cricket in India (BCCI) also announced that the 12th edition of the cash-rich league will...

Television TV Channels Sports
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Hero ISL helps create positive image among consumers: Amul MD RS Sodhi

We’re halfway through the fifth edition of Hero Indian Super League (Hero ISL) and for now, Bengaluru FC leads the table to capture the coveted crown.

Television TV Channels Sports
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Dream11 urges users to #KheloDimaagSe in new rap-led campaign

Dream11, India’s biggest fantasy sports platform, has launched #KheloDimaagSe, its newest integrated with its brand ambassador and Indian cricketer Mahendra Singh Dhoni.

MAM Media and Advertising Ad Campaigns
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Dream11 Launches ‘#BeAGameChanger’, Celebrating A Culture Driven By Passion, Purpose And Performance

India’s biggest sports gaming platform and the fastest growing sports tech company today unveiled its digital-first employer branding campaign – ‘Be a GameChanger, Be a Dreamster’.

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Star India pegged to earn close to Rs 450 cr from ISL 5

Star India is aiming to earn more from this year’s Indian Super League (ISL). Industry experts believe it will earn close to Rs 450-550 crore revenue from advertising and sponsorship.

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