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Online fantasy sports platforms & their IPL romance

NEW DELHI: Ten years ago, if someone told you that you could create your own virtual sports team and win money, you would have laughed off the idea. However, a handful of techies believed in the possibility. They have not only turned it into a business but have developed an entire new category...

MAM Marketing Brands
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Leveraging the power of IPL with limited outlays

MUMBAI: Newspapers and online news media have been flashing headlines how this company or that brand has invested huge outlays to get associated with the Dream11 Indian Premier League (IPL) as a sponsor. These numbers could cue that the IPL is out of bounds for in brand managers in mid-sized and...

Television TV Channels Sports
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Disney+Hotstar taps 13 sponsors for IPL 2020

Disney+Hotstar has bolstered its sponsorship portfolio for IPL 2020 with 13 sponsors. The brands which have onboarded for the largest cricket showbiz span across categories.

iWorld Over The Top Services
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Dream11 educates players on how to use the app

New Delhi: Last month, the fantasy platform Dream11 made headlines for bagging the IPL title sponsorship for 2020 at a whopping Rs 222 crore. It outshined Unacademy, Tata, Byju's and piped the Chinese smartphone maker VIVO, who was the title sponsor until the last year, to grab the top spot. For...

MAM Marketing MAM
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Hotstar + Disney VIP kickstarts IPL campaign, releases new spots

People across the country are waiting to watch the first game between Mumbai Indians and Chennai Super Kings on their television sets or digital screens. Star India is the official broadcaster for IPL across television and digital screens.

iWorld Over The Top Services

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