Television
Report on Shemaroo

IPL: Media rights race hots up after IMG renews events deal

MUMBAI: IPL events rights holder - the International Management Group (IMG) has reportedly renewed its partnership with the Indian Premier League (IPL) for another five years. For the last 10 years, the UK-based organisation is the primary controller of the main events related to the IPL.

IPL media rights' race too seems to be getting intense with Amazon, Facebook, Discovery, Jio and Twitter in the fray

IMG had been the official events rights holders since 2008 outliving bidders such as Rhiti Sports, Wizcraft, and Group of 4, with a Rs 270 million per year deal. The deal value in 2009 was escalated to Rs 330 million.

Expecting another windfall, the Board of Control for Cricket in India (BCCI) has meanwhile invited tender for media rights to the IPL for the five-year period from 2018 wherein television and digital media rights both would be auctioned. The deadline for buying tender documents is 24 August and the auction process will close on 28 August with results being announced the same day.

Eighteen top guns from across the globe purchased tender documents last year. Sony Pictures Network (SPN) holds the television rights (2008-2017) whereas Star India holds the digital rights.

The new race seems to be getting hotter by the day. According to the new process, digital and television rights both will be for a period of five years period. The bids will be classified into three categories -- subcontinent digital rights, subcontinent television rights, and Rest of the World media rights -- and five territories.

While it is anticipated that Star India and SPN may fight for the television rights in the subcontinent region, Discovery reportedly stated it will join the auction for the sake of DSport. The digital rights war too is anticipated to be neck-and-neck as video-streaming portals will be seeking to tap the huge potential in India.

With Hotstar by its side, while Star has done a worthy job in the last two seasons, Jio which has seen a phenomenal growth in its customer base is eventually among the frontrunners for the rights. Twitter and Facebook depend on tremendous subscriber growth and deep pockets to pocket the new IPL deal.

Also Read :

Swamy seeks transparency in IPL media rights through SC

Sports channels ratings dive in week 26

Vivo wins IPL title rights for Rs 21.9 bn

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/m.jpg?itok=PZ5N2HyL
News18 India gears up for West Bengal elections with ‘Sabse Bada Dangal’

New Delhi: With days left for the crucial West Bengal assembly elections, television news channels are gearing up to shore up viewership on their poll coverage. Amid the intense competition, News18 India has announced an array of programming under its election based viewer engagement campaign ‘...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/wh.jpg?itok=nxj1X4aD
Nat Geo signs Colgate, Citroen & HDFC as sponsors for ‘Women of Honour: Destination Army’

National Geographic India has roped in three key sponsors — Colgate, Citroen, and HDFC for its upcoming Women’s Day special documentary titled Women of Honour: Destination Army that features women in the Indian Armed Forces.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/ap.jpg?itok=Ezbp-Bi_
Monetising Ishara is the primary focus in next few quarters: Aditya Pittie

In September 2016, Anand Mahindra-owned television channel Epic roped in Pittie Group CEO Aditya Pittie as its managing director. Since then, the Anand Mahindra-and Pittie-promoted IN10 Media has expanded – from television (Epic), to OTT platforms (Epic On and Docubay), and even a production house...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/zee.jpg?itok=66z2LO0k
No 1 channel of Bihar Jharkhand, ZEE Bihar Jharkhand reinvents itself

Earning the trust of the viewers and providing exceptional news coverage has kept ZEE Bihar Jharkhand a market leader for more than 4 years. The channel focusses not only on the states of Bihar and Jharkhand but every important news making story in the country and the world. Not only shows, the on-...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/kabbadi.jpg?itok=eSDYIcr4
KabaddiAdda enters livestream partnership with K7 Tournament

KOLKATA: KabaddiAdda will be live-streaming all the matches from ‘K7’, India’s premier professional junior kabaddi tournament. The entire tournament will span across multiple cities in India with the first leg of the qualifiers kicking off in Haryana under the aegis of Amateur Kabaddi Association...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/happy.jpg?itok=7HrkqNwH
Delhi HC directs Google to suspend HappyEasyGo's ad account

New Delhi: The Delhi high court has directed Google to suspend an advertising account of travel booking website HappyEasyGo on its Ad Words programme, where companies bid for keywords to appear on top of search results. The directive was passed by a single judge bench of justice Jayant Nath on two...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/bob.jpg?itok=DVLysqu7
Disney CEO Bob Chapek says Star India is a shining example

The Walt Disney Co CEO Bob Chapek is extremely bullish on Star India which it acquired as a part of its Fox acquisition. During the Morgan Stanley Technology, Media and Telecommunications Conference in the US on 2 March, Chapek said, “Star India has so much there, to unwind and unpack.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/aj.jpg?itok=XkkuQlef
The second film of the #AajTakSabseTez campaign is out

As part of the on-going #AajTakSabseTez campaign, the nation’s undisputed No.1 news channel today launched the second film of the series. The film titled Achaar Gully highlights how Aaj Tak does not conform to the growing trend of spicing up news.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/travelxppp.jpg?itok=VHmVzaDy
Madhya Pradesh Tourism gets shot in the arm from Travelxp

MUMBAI: Madhya Pradesh tourism is all set to get a facelift as it collaborates with Travelxp to showcase the beauty and uniqueness of tourism destinations of the state worldwide. Travelxp will be creating an exclusive series showcasing the highlights of Madhya Pradesh to the global travel loving...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required