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Sports channels ratings dive in week 26

BENGALURU: After the culmination of the recent ICC Cricket Champions Trophy 2017 in the UK, the ratings of the sports genre has taken a huge hit, going by Broadcast Audience Research Council of India (BARC) weekly data for Top 5 Sports channels and Top 5 Sports programmes (All India (U+R) : NCCS All : 2+ Individuals).

Until mid-year (week 26 of 2017: Saturday, 24 June 2017 to Friday, 30 June 2017), the top combined weekly impressions (CWI) of the top 5 sports channels peaked in week 23 (Saturday, 3 June 2017 to Friday, 9 June 2017) during which the sum of the weekly impressions of all the five channels was 1,450.328 million impressions. Weeks 24 and 25 saw a progressive decline in the CWI and week 26 has seen the combined ratings of the Sports genre plummet to a little more than a fourth (fall by 3.71 times) of week 23 ratings. Weeks 24 and 25 of 2017 saw the top 5 channels of the sports genre with 1,294.254 million impressions and 813.826 million impressions respectively.

Going by BARC data, international limited overs matches- one day matches as well as T20 matched have been the highest number of Indian audienceeyeballs. Please refer to the figure below for combined weekly impressions of Top 5 channels of the Sports genre during the first 26 weeks of 2017.

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Week 1 of 2017 saw the lowest CWI during the year until week 26 of 2017 with the top 5 sports channels registering a figure of just 171.251 million. Week 3 of 2017 during which the first and the second ODIs’ were played between India and England in India witnessed the genre garnering the highest CWI for the top 5 channels until week 23 at 811.22 million impressions. CWI of 750.335 was registered in week 5 when T20 matches were played between India and England in India. The CWI of the top 5 Sports channels then petered down until week 10 when the top 5 channels registered a total of 555.647 million impressions. This was during the India Australia second Test Match held in India.  Among the private broadcasters in India, it was Star India’s Sports channels that telecast the India England, the India Australia matches and the Champions Trophy 2017.

Week 14 of 2017 saw the kick-off of the tenth season of the T20 cricket Indian Premier League (IPL 10 or IPL 2017). The IPL ran until week 21 of 2017. Week 15 of 2017 saw the top 5 channels of the Sports genre registering a total of 691.605 million impressions – the highest combined ratings for the Sports genre during IPL weeks. IPL was aired on Sony Pictures Network (SPN) channels.

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