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ESPN launches Singapore edition of flagship global site to extend leadership across digital sports category

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MUMBAI: Two days before Singapore stops to celebrate National Day, global sports leader ESPN has launched a new Singapore edition of its flagship digital platform – ESPN.com – to super serve fans with the best of global sport layered with a distinctly local flavour.

Already the leading digital sports publisher in Singapore and around the world, ESPN will consolidate its market-leading position via a new local edition that extends on the growing Singapore audience already on ESPN.com consuming the best of international football and many other sports.

ESPN Singapore edition adds to a growing global suite of 16 localised versions of the ESPN.com flagship, and it is the latest to launch in the APAC region following the Philippines, Australia and India editions.

The Singapore launch is an extension of the August 2018 announcement of ESPN’s collaboration with Mediacorp, where the two parties signed a multi-year agreement with the objective to deliver a richer experience for sports fans and digital advertisers in Singapore.

ESPN Singapore digital edition will offer Singapore sports fans a world-class, mobile-first, video-rich platform with unmatched depth of coverage to feed the country’s voracious appetite for Premiere League football, while also serving fans of golf, tennis, boxing, MMA, cricket, rugby, NBA, NFL, MLB and much more.

Lance Peatey, General Manager of ESPN Southeast Asia, said, “This launch will reinforce our strong leadership position in Singapore, and our commitment to provide best in class content to sports fans. It will also provide impactful, practical solutions to advertisers, and bring a greater ability for brands to align with local content initiatives. The platform will benefit sports fans and advertisers alike.”

ESPN.com is already the No.1 sports destination online for Singapore fans, with an average of 1 million unique users per month according to Adobe Omniture analytics, and three times more engagement (minutes consumed) than the nearest competitor according to comScore global rankings.

Each month, ESPN digital content reaches and engages more sports fans around the world than any other sports brand. The multi-year agreement with Mediacorp allows it to be the exclusive representative for all ad sales in Singapore for ESPN.com and the new ESPN Singapore edition.

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