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India: The NBA and TikTok, the world’s leading short video platform, unveiled a unique campaign in India to celebrate the ongoing NBA Finals.  The TikTok campaign tipped off on May 29 with a contest called #DuetWithNBA and will engage with existing fans on the platform app for the entire duration...

Television TV Channels Sports
NBA finals to be livestreamed in india for first time On Facebook, Twitter and Youtube

The National Basketball Association (NBA) today announced that the NBA Finals 2019 will be livestreamed to fans in India for the first time on Facebook, Twitter and YouTube.

Television TV Channels Sports
NBA partners with suditi industries to launch range of nba fanwear apparel in india

The National Basketball Association (NBA) and Suditi Industries Ltd., a long-time leader in apparel exports, today announced a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India.

Television TV Channels Sports
NBA launches campaign for live primetime broadcast in India

For the second consecutive season, the NBA will schedule a weekly game for live primetime broadcast in India every Sunday evening on SONY TEN 1. In conjunction with the primetime games, the NBA has launched a video campaign which highlights the differences of watching and enjoying the game in the...

MAM Media and Advertising Ad Campaigns
MIB directive on PwD-friendly programming leaves broadcasters sceptical

Though laudable, a new government directive on making all TV shows on all channels specially-abled people friendly has left the broadcasting industry sceptical as it would be difficult to implement the directive across all genres of programming 24x7.

Regulators TRAI

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