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DAN Consult & MMA launch modern marketing confluence

NEW DELHI: The Covid2019 pandemic has certainly catalysed the Indian media and advertising industry into becoming more digitally equipped. It has also influenced the sector to rethink its marketing approach.

MAM Media and Advertising Digital Agencies
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ESPN launches Singapore edition of flagship global site to extend leadership across digital sports category

MUMBAI: Two days before Singapore stops to celebrate National Day, global sports leader ESPN has launched a new Singapore edition of its flagship digital platform – ESPN.com – to super serve fans with the best of global sport layered with a distinctly local flavour. Already the leading digital...

Television TV Channels Sports
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MMA’s cognition research study tells marketers to get a ‘First Second Strategy’

The Mobile Marketing Association (MMA), today launched its ground breaking Neuroscience Cognition Research which establishes that the human brain needs 400 milliseconds (or 4/10th of a second or less than ½ second), to engage with mobile advertising and trigger an imprint, positive or negative.

MAM Marketing MAM
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Combating ad fraud is not a one-time process: MMA's Moneka Khurana

The increasing penetration of the internet with affordable data prices and low cost of mobile devices has led to people getting accustomed to a world embedded in chips below a 5-inch screen. This has also led to a boom in mobile marketing by brands, with India being a key market. But like every...

MAM Media and Advertising Digital Agencies
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Marketers congregate to strengthen bbrand safety in mobile advertising

Mobile Marketing Association (MMA) India’s Ad Fraud roadshow series culminated in Mumbai today. After Delhi and Bangalore, the roadshow came to Mumbai gathering a congregation of leading marketers and subject matter experts to spread awareness and highlight several key challenges related to brand...

MAM Marketing MAM

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