Television

How regional producers are struggling during COVID-19

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/04/18/Akshay%20Bardapurkar.jpg?itok=Smy1Qzcm

We have been subjected to further extension of COVID-19 lockdown. By now we all have got used to the situation with right from the PM and CM issuing the do’s and don’ts of the coronavirus; they also are asking us to be at home and "entertain" ourselves by TV/OTT entertainment. It’s such irony and the truth is that every time any catastrophe strikes us, including the world wars in the past, the one thing that has kept us all engaged and "alive" is this very "entertainment".

I am happy to be one of the members of this cult of the vast film industry that’s spread across the pan world and in India and regionally.

As a filmmaker, I am being very honest that I was lucky till today that I never had to bear the brunt of any catastrophe until this Covid-19 struck on me literally. My maiden film ‘Abaani CD's release got terminated by a sudden lockdown announced by the government. Only to prove that nothing is ever constant in this whole evolving world and for filmmakers whose films were aligned for a mid-March release came to a screeching halt. March and April have been witnessing a maximum release every year especially in the Marathi region and even this year was jam-packed by about eight Marathi films and two big Hindi movies. Abaani Cd was slotted in the premium category due to the presence of two stalwarts: Amitabh Bachchan and veteran Vikram Gokhale. However, our misfortune was that we could not compete and are now almost subjected to no release or have a digital release.

So how does one cope up with situations like this and what are the situations ahead for us all? One thing is sure that cinema has really evolved a lot from big screen to an idiot box to computers and now on to your mobile phones- OTT. So all of us are now subjected to an OTT release and the ones who can afford to wait can re-align the release until this whole drama fizzles out. But I have my doubts about people turning up to theatres as China is one of the biggest cinema markets which had to shut theatres after the COVID-19 attack. So the impact is not only on the filmmakers but also on the theatres, exhibitors as well as the distributors.

The second larger issue is that even if there are many OTTs in the market stacked up with over 5000 hours of entertainment already, I am unsure if they would want to go out and buy additional content. The question arises on how much of focus would be on the regional cinemas is a task in itself. Now coming to the selling of the satellite rights, this is one area which I feel can work for filmmakers if they are willing to go in for a world premiere on television. In a scenario where the filmmaker chooses to go for a standalone television premier, he would be subjected to only revenue sharing by digital mediums. "Pay per click" as televisions and OTTs’ audience is almost the same and hence the digital platforms will never buy it by paying a license fee and instead choose the other option.

The only ray of hope is that you choose any platform to be it TV or OTT at least will be assured that it will be watched but again my statistics don't make me happy as at the max if the content is above average or good at the max you shall get an audience of until 10 lakhs on OTT and about 50 lakhs on television, so not even 10% of the total population of Maharashtra will watch it.

The answer to this frankly lies in how we would make films in future and how are we going to secure it, especially Marathi cinemas? One should sell the film as early as possible to an established platform and secure your cost of the project, second is lower the cost of the projects are best suited for these situations and the third is to start making cinemas for home experience by keeping the production expense low and add a certain margin to give it away permanently.

However, if luck is your way none of the above situations can affect you and the answer to that is “the content!”. Whatever be the scenario if your project is good, be ready to earn from home.

The author is a film producer, brand imaging expert, business incubator, head of talent management and a philanthropist. The views expressed are that of the author and Indiantelevision.com may not subscribe to them

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/nbf.jpg?itok=4ZlM9HeJ
NBF hails Supreme Court of India upholding human liberty

The News Broadcasters Federation hails supreme court of India, upholding sacrosanct principle of human liberty in its judgement providing interim relief to Arnab Goswami, MD and editor in chief of Republic Media Network.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/play.jpg?itok=5ZXN9Xmv
ITW Playworx wins sponsorship rights of ADT10 season 4

NEW DELHI: Ten Sports has awarded ITW Playworx the sponsorship rights of the Abu Dhabi T10 (ADT10) season 4. The fast-paced and pulsating ADT10 tournament is back with its fourth edition for all cricket enthusiasts around the world, and will commence from 28 January – 6 February 2021 at Zayed...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/banijay.jpg?itok=_ko_-tZU
Banijay confirms internal data theft in cyber attack

MUMBAI: Independent production company Banijay has admitted that internal data was stolen in a cyber attack last week, potential impacting hundreds of current and former employees. The company said that certain personnel data as well as commercially sensitive information may have been compromised....

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/south.jpg?itok=ESeigc8W
Madras HC issues interim injunction against sexually explicit ads

KOLKATA: The Madurai bench of the Madras high court has issued an interim injunction against programmes or advertisements on TV channels displaying obscenity. In addition to that, the judges sought response from MIB on censorship of programmes telecast on channels. “Some advertisements though look...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/and.jpg?itok=H9_k5j56
Watch Hindi television premiere of the ‘The Grudge’, only on &pictures

MUMBAI: Ever imagined what it would be like to step into a house that is cursed by a vengeful ghost. Would you dare to go inside it? Well, this Friday the 27 November at 9pm, gather all the courage you got as ab darr hoga full on as &pictures will take you on a bone chilling ride with the Hindi...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/zee_0.jpg?itok=met_v20G
Zee TV introduces a gamified filter for Brahmarakshas 2 on Instagram and Facebook

MUMBAI: After regaling audiences with three engaging stories in the festive month of October that capture the pulse of the emerging middle class India and the evolving relationship dynamics of society, Zee TV  now offers its viewers an escape into the world of fantasy with another intriguing season...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/zee.jpg?itok=qZhvhIaQ
Zee Keralam celebrates second anniversary, thanks viewers for the exciting two years

MUMBAI: Zee Keralam, the hit entrant in the Malayalam entertainment TV arena, has completed two years of thriving existence. On the day of their second anniversary, Zee Keralam has brought out a brand film with the tag ‘Avesham Randiriatti’ featuring everyone from the Zee Keralam family including...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/arnab.jpg?itok=1eR5w5HM
No prima facie evidence against Arnab Goswami in abetment to suicide case: SC

Detailing the reasons for granting interim bail to Republic TV editor-in-chief Arnab Goswami in its 11 November judgement, the Supreme Court highlighted that the bail will remain in force for four weeks, even after the Bombay high court decides on the journalist-cum-businessman’s plea to quash the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/sprite.jpg?itok=8UW5ge2E
BARC week 46: Sprite makes a comeback in top brands list

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 14 November and 20 November 2020. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required