Television

PM’s 'Mann Ki Baat' generated over Rs 30.80 cr revenue since 2014: I&B ministry

The show clocked Rs 1.02 crore in revenue in 2020-21, the lowest since 2014.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/07/20/photogrid_plus_1626780157475.jpg?itok=5l1VyFA8

New Delhi: Prime minister Narendra Modi’s monthly radio show, Mann Ki Baat has generated over Rs 30.80 crore as revenue since it began in 2014, with the highest of over Rs 10.64 crore earned in 2017-18, according to the ministry of information and broadcasting.

The data was shared by union minister Anurag Thakur in Rajya Sabha on the first day of the monsoon session. Thakur said, 34 DD channels and around 91 private Satellite TV channels broadcast this radio program throughout India. “Mann Ki Baat has achieved 11.8 crore viewership and 14.3 crore reach in 2020. This has created renewed interest and awareness in traditional radio,” he told the Parliament.

According to data shared by the ministry, the programme fetched Rs 1.16 crore as revenue in 2014-15, which rose to Rs 2.81 crore in 2015-16. The overall revenue crossed Rs 5.14 crore in 2016-17 and reached the highest mark of Rs 10.64 crore in 2017-18. However, the revenue has fallen since then. In 2018-19, it generated Rs 7.47 crore revenue in 2018-19, which came down to Rs 2.56 crore in 2019-20. In the pandemic torn 2020-21, it collected an overall revenue of Rs 1.02 crore, the lowest since 2014.

The programme is broadcast at 11 am on the last Sunday of each month through various channels of the All India Radio and Doordarshan. Prasar Bharati has broadcast 78 episodes of the programme till date on its AIR and Doordarshan network. It has also undertaken the translation and re-broadcast in 51 languages/dialects, he added.

As per the audience data measured by the Broadcast Audience Research Council (BARC), the cumulative reach of viewership of the programme has been estimated to range from approximately six crore to 14.35 crore during the period 2018 to 2020.

"The main objective of 'Mann Ki Baat' programme of the prime minister is to reach to the masses across the country through the radio," said Thakur, “The programme also provides every citizen the opportunity to connect, suggest, and become part of participatory governance through the prime minister's radio address.”

The minister said Prasar Bharati produces 'Mann ki Baat' leveraging existing in-house resources with no additional expenditure. "In-house staff is leveraged for production and existing translators engaged on assignment basis for language versions," he added. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/zeel.jpg?itok=H-3ComXk
ZEE Entertainment Board comes out in support of former directors Ashok Kurien & Manish Chokhani

The Board of Directors of ZEE Entertainment Enterprises Ltd (ZEEL) on Thursday came out in support of two of its former non-executive directors, Ashok Kurien and Manish Chokhani amid “allegations made by certain proxy advisory firms" against them.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/anil.jpg?itok=KW_iQjM7
Viacom18 appoints Anil Jayaraj as CEO, sports

Mumbai: Viacom18 on Thursday announced the appointment of Anil Jayaraj as CEO – sports. He will be leading the media company’s foray into acquisition, broadcasting, and monetisation of sports properties.  In his most recent role, Jayaraj was with Star Sports as executive vice president responsible...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631795219946.jpg?itok=GZRkOweW
Colors Tamil extends popular fiction shows to Sundays

Mumbai: Regional GEC Colors Tamil has extended its popular fiction shows to all seven days of the week. Beginning 19 September, viewers will be able to watch shows such as "Bommi BABL", "Idhayathai Thirudathey", "Abhi Tailor", and "Sillunu Oru Kaadhal" from Monday to Sunday at new time slots. The ...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631777781960.jpg?itok=b95bb89F
Zee Biskope announces new season of 'Kamariya Kare Hip Hop'

Mumbai: Dance is a form of self-expression, creativity, and representation. In that spirit, Dance Day is celebrated annually on the third Saturday of every September. With the intent of spreading the contagious fever of dance, Zee Biskope is set to bring the second season of its much-awaited...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631773460818.jpg?itok=34bDyPWo
HistoryTV18 to narrate story of Narendra Modi Stadium

Mumbai: HistoryTV18’s latest documentary "Modern Marvel: World’s Largest Cricket Stadium" premiering on the 17 September at 9 p.m, is the amazing story of building cricket’s largest arena on the historic Motera ground in Gujarat’s Ahmedabad.  The brand new Narendra Modi Stadium, inaugurated by the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/stv.jpg?itok=XYgvlQwp
Sansad TV launched, PM Modi calls it a new chapter in India’s democratic system

Prime minister Narendra Modi on Wednesday launched Sansad TV, highlighting it as another important chapter in India's parliamentary system. The channel has been created by merging Lok Sabha TV and Rajya Sabha TV and will be led by retired IAS officer Ravi Capoor who was appointed as the chief...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/harsh-goenka.jpg?itok=PR1oVZVO
RPG group chairman Harsh Goenka supports Zee TV’s Punit Goenka

The media has been full of cacophonic noise about the boardroom battle that is going on at Zee Entertainment Enterprises. Some investor groups have lauded the initiative by two of the company’s two main investors

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/15/photogrid_plus_1631712395411.jpg?itok=JtI1gjoH
iTV Network onboards Anuraag Muskaan as news anchor

Mumbai: In a bid to bolster the coverage of primetime news, iTV Network has brought on board Anuraag Muskaan as host for its multi- format primetime news show "Jaagtey Raho". The show is slated to be broadcast on India News for 60 minutes and will be aired from Monday to Friday at 9 p.m.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/15/photogrid_plus_1631709346683.jpg?itok=N-qj-_wH
IPL 2021 set to welcome fans back to the stadiums

Mumbai: The Vivo Indian Premier League (IPL) 2021 resumes on 19 September with the five-time champions and current title holders Mumbai Indians taking on three-time IPL champions Chennai Super Kings at the Dubai International Cricket Stadium.  The spectators will be allowed back to the stadiums...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required