Television

Network18’s structural and programming changes during COVID-19

The company has changed its programming lineup.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/04/15/1.jpg?itok=L-6u0B5L

MUMBAI: News channels are at the forefront of this war against COVID-19. Providing news, busting myths and allaying people’s worries – they are doing it all. This even when they too are facing social-distancing challenges.

Network18 CEO Avinash Kaul says that employee priority is one of its top concerns. “We have come up with a corona response team to provide assistance to our colleagues and their families. Our human resource and admin teams are working tirelessly to keep a tab on all the employees’ health through a unique self-declaring tool called 'symptom tracker’, which is made accessible to all employees,” he says.

The government, while declaring 21-day lockdown across the nation, added news media under the essential services category. Hence, news channels across languages are operational 24x7 with a reduced workforce or via work from home.

“The network’s news channels have brought about new working protocols and offered flexibility to its employees. Similarly, the editorial teams are working round the clock and from different locations to stay on top of the COVID-19 story,” says Kaul.

Since more and more people are watching the news for the COVID-19 update, Network18 has tweaked its programming to cater to the changing demand wherein a special line-up of shows providing healthcare, fitness tips are broadcasted for the viewers.

Busting myths and countering fake news is also a task for news channels. Kaul says, “We are providing helplines and are ensuring that the viewers have information on their fingertips, be it counselling through doctors, helping the viewers on separating fact from fiction and allaying general fears of the public.”

The group has a bouquet of 14 regional channels, two business news channels in English and Hindi and two general news channels in both English and Hindi. The network gives 360-degree covering socio-economic and political aspects of news to viewers related to the pandemic.

In this regard, Kaul says: “CNBC cluster has been focusing on analysing the economic impact of the pandemic. CNN-News18 has lined up a set of special programmes that include Corona Warriors, Corona Files, Corona Control Room and Doctor Call-In which dwell on various aspects of COVID-19. News18 India attempts to give clarity on myths related to the virus through a show called Khabar Pakki Hai.”

Even though news viewership is at an all-time high, it isn’t translating into ad revenue. “Advertising in April has seen a slow start for sure but one has to compare it in the context of a pre-existing slowdown in the economy, end of a financial year with plans of new fiscal being made and different way of working through online apps,” he says.

Kaul mentions that it takes time for things to adjust to the new way of working and Network18 is already seeing a lot of interest by various advertisers, who are looking at various creative ways of reaching out to audiences. “We are actively engaging with clients to help them with innovative solutions to gain from the huge rating upsurge that news is seeing. We remain optimistic about the future too,” adds Kaul.

Additionally, channels have taken the onus of creating campaigns to reduce panic among viewers. One such is Network18’s #MakeYourOwnMask which aims to create awareness about basic infection prevention and control measures by wearing masks outdoors.

He adds, “We also launched #IndiaGives, a campaign to financially support the country’s most vulnerable citizens during the coronavirus lockdown. As a first step, the over 6000 employees of the Network18 group have contributed a day’s salary to the PM’s National Relief Fund, to be used to provide succour to daily-wage workers whose livelihoods have been affected due to the shutdown.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/04/aaj-tak-bharatvarsh.jpg?itok=fAwNLjWY
Aaj Tak tops; TV9 Bharatvarsh is clear No 2 in BARC ratings wk 25

MUMBAI: Well, the battle to gain the top spot in the Hindi news television space continues. The numbers put out by Broadcast Audience Research Council (BARC) for week 25 of the current year for 15+ HSM show that Aaj Tak,  which has been a leader in the segment for the longest time registered 216,...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/04/Optimystix%20Entertainment.jpg?itok=5RUvcFm7
Optimystix Entertainment finding creative ways to maintain social distancing on air

MUMBAI: Television shoots that were suspended due to the Covid2019 pandemic have now resumed following the necessary guidelines issued by the Maharashtra government. Sony SAB fans can now rejoice as the shoots for all shows have now resumed and will be back with new episodes soon. On 29 June, Sony...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/04/Sunder%20Aaron.jpg?itok=EIZK9Wng
Locomotive Global's Sunder Aaron on "Seeker" & upcoming projects

MUMBAI: Sunder Aaron’s Locomotive Global develops, produces and distributes Indian-themed TV projects for both the local and international markets. The company has now partnered with Sameer Nair’s Applause Entertainment and Gurinder Chaddha’s Bend It Films & TV for an international drama series...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/starwprld.jpg?itok=6lHWNy-d
Star World Invites You to Its ‘Weekend Watch Party’

After a long week of work, some leisure time is essential. With all our weekends now being spent within the confines of our home, there is no better time to catch-up on some of the most talked-about, mind-bending drama series on television! So, tune-in to Star World Weekend Watch Party every...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/banijay.jpg?itok=FcHRhIEB
Banijay completes landmark deal to acquire Endemol Shine Group

MUMBAI: Banijay today announced the completion of the acquisition of Endemol Shine Group, previously co-owned by The Walt Disney Company and funds managed by affiliates of Apollo Global Management Inc. The closed deal, which has been successfully approved by the relevant regulators worldwide in...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/barc.jpg?itok=7MVLSMfP
BARC week 25: Star Plus continues to hold top spot in urban market and pay platform

Star Plus topped the chart on the pay platform and in the urban market in Week 25 of 2020 ( Saturday 20 June 2020 to Friday 26 June 2020  ) of Broadcast Audience Research Council of India (BARC) data. However, Star Plus slipped down to seventh position in the rural market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/indiatv.jpg?itok=BYww9CQn
India TV makes 3 key appointments

India TV has appointed experienced professionals at three key positions. Ajay Kumar has been appointed as consulting editor, Anand Pandey will be editor- research and planning and Jaya Prakash Singh has joined as chief of bureau, Mumbai.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/tv.jpg?itok=N3bOhVl2
TV ad volumes on Kannada channels grow as Covid2019 situation improves

The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side Story), Karnataka is a crowded space when it comes to advertisers and marketers both.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/prive.jpg?itok=BS6zPI6d
This July, Immerse yourself in a wonderful world of amazing stories with Privé Collection on &PrivéHD

Be it true love, ghosts, football, killing – you name it and the collection has it all! Here’s an exciting, tragic, creepy, action-packed and funny assortment of tales like no other! From fearless action sequences to epic adventures or maybe a cheerful animation to something hysterically funny, we...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required