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News networks' COVID-19 campaigns seek engagement, brand image

It’s been almost a month since lockdown and news channels have launched dozens of campaigns on both television and digital platforms to talk about COVID-19. Though the preliminary objective of these campaigns is to create awareness and educate the audience.

Television TV Channels News Broadcasting
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Network18’s structural and programming changes during COVID-19

News channels are at the forefront of this war against COVID-19. Providing news, busting myths and allaying people’s worries – they are doing it all. This even when they too are facing social-distancing challenges.

Television TV Channels News Broadcasting
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Network18 urges citizens to stay safe with #MakeYourOwnMask campaign

MUMBAI: Network18 has launched a nationwide campaign exhorting people to make, wear and distribute home-made masks under #MakeYourOwnMask initiative. This is the latest initiative in a series that includes #StayHome and #IndiaGives, devised to battle the ongoing COVID-19 pandemic.

Television TV Channels News Broadcasting
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A+E Networks | TV18's Avinash Kaul on branded content, investment & growth of infotainment genre

Producing original shows on issues of contemporary local significance like surgical strikes, national elections, Ganesha festivals, marvels and mysteries of India; that’s how History TV 18 aims to stand out in the niche segment of infotainment channels in India.

Television TV Channels Specialised and Niche
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History TV18 to premiere 'OMG! Yeh Mera India' S6 on Nov 18

MUMBAI: HistoryTV18 presents the sixth season of India’s most successful and longest-running factual entertainment series, ‘OMG! Yeh Mera India.’ Premiering on 18th November, this season will have 10 episodes, airing every Monday at 8 PM. The new season builds on the wonder and magic of earlier...

Television TV Channels Factual

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