MUMBAI: Shemaroo Entertainment Limited, the leading Indian content provider and one of the pioneers of content ownership, aggregation and distribution launches its new brand campaign “Success ka Formula”. The latest campaign, “Success ka Formula” showcases content ranging from Bollywood, Devotion and Gujarati. It is an interesting take which stands on the company’s pillars of content, loved by millions and the platforms accessed by millions of viewers, as Shemaroo’s strength.
Looking at the consumer segmentation, Shemaroo has evaluated different channels to reach out to a larger consumer base. The campaign, “Success ka Formula” will be extensively promoted across OOH, social media channels and digital mediums.
Shemaroo Entertainment has successfully delivered content for over 55 years. The Indian audience is engrained with Bollywood content, and consumers have now started accepting different genres. To tap on these consumers, Shemaroo has its content spread across different genres. The company has a huge bank of devotion content and has something special for every Indian. Services such as live streaming from shrines, devotional songs, discourses, documentaries are available on Shemaroo’s and partner platforms. For the Gujarati audience, Shemaroo has a wide array of Gujarati films, latest shows and plays, keeping every Gujarati fan in a happy space. With over 1900 Bollywood titles in the content library and over one billion views on Shemaroo’s Bollywood YouTube channels, Shemaroo has ensured that the Indian consumer is entertained 24*7.