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Shemaroo expands Prasanna Patil’s role to head of global telecom business

Mumbai: Shemaroo Entertainment has expanded the role of Prasanna Patil from handling domestic telecom business to head of global telecom business. Outside of India, Shemaroo is entrenched in markets such as Southeast Asia, the Middle East among others.

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FTA audiences’ loyalty is more towards slots than programmes: Shemaroo's Kranti Gada

Shemaroo Entertainment forayed into the broadcast business in 2020 with Free-To-Air (FTA) channels Shemaroo MarathiBana and Shemaroo TV. The latter began its Originals journey in February 2021 with the crime show "Jurm Aur Jazbaat" hosted by one of television’s biggest stars, Ronit Roy.

Television TV Channels Viewership
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Tata Sky Classic TV brings back golden era of Indian TV shows

Mumbai: Rekindling the love for age-agnostic TV classics of the ’80s and ’90s, Tata Sky has launched a new service Tata Sky Classic TV - which promises to take viewers back to the golden era of Indian television. Popular TV and film actor Neena Gupta has been roped in as the face of the promotional...

DTH DTH Operator
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How short video apps took media brands to masses in 2021

“It came, it saw, it conquered...” the statement perfectly describes the meteoric rise of ByteDance-owned short video app TikTok in India. Such was the momentum created by it that by December 2020 – that just six months after TikTok was banned - the market was flooded by its Indian counterparts...

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Shemaroo Entertainment brings Lalbaugcha Raja to devotees’ homes

Mumbai: On the back of its successful, decade-long association with Lalbaugcha Raja, this year too Shemaroo Entertainment, India’s leading content powerhouse, has announced that the festivities and poojas at Lalbaugcha Raja would be telecasted live across Shemaroo’s online platforms including their...

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