Television

×

×

Nick to target 500 hrs of original content in next 12 months

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/06/06/rudras.jpg?itok=FvY0vLkI

MUMBAI: Viacom18’s kids cluster, Nickelodeon, is all set to launch its fifth original show named Magictoon and Prince of Magic ‘Rudra – Boom Chik Boom’, a magic comedy series. The show is produced by green gold animation and will be aired on Rishtey and Voot as well. This half an hour, break free show will telecast from 11 June 2018 between Monday to Friday at 7.25 pm.

The repeat telecast of the show, written by Niraj Vikram, will be aired during two slots - 10 am and 7 pm every Monday to Friday. Gulzaar has once again penned lyrics for the title track, which is sung by Arhaan Hussain to the high-octane music created by Simaap Sen.

Viacom18 kids cluster senior VP and GM Nina Jaipuria said that the show will be available on Tamil, Telugu and Hindi language feeds. “We could also think of other languages such as Kannada and Bengali audio feeds,” she said.

Delving more into the clusters’ pockets, the network has also plans to roll out movies for Shiva and Gattu Battu and has also started creating games for Rudra. Pointing out that that locally made shows like Pakdam Pakdai contribute 30 per cent to the viewership, Jaipuria added, “Going forward, in the next 12 months we target to offer 500 hours of local content.”    

Speaking about the syndication plans, the cluster has rolled up its sleeves to syndicate local IP shows such as Shiva, Motu Patlu and Gattu Battu to countries like Bangladesh, Sri Lanka, Indonesia, Singapore, Nepal and Mauritius.

The channel stands just next to genre leader Disney, which has 30 per cent market share, while Nick has 28 per cent share, followed by Turner with 20 per cent, others with 12 per cent and Sun Net with 10 per cent, the company said.

Jaipuria said, “I had promised to overtake Turner at some point. With Turner at 20 per cent and Nick at 28 per cent (market share), we now have our eyes on making sure that we overtake Disney. We hope that we try and succeed in the next summer.”

However, she added that being number one is not enough and the company’s decisions have to make business sense at the end of the day.

What about ad sales? Patting her team on the back, Jaipuria said, “Despite all the (after effects of) GST and currency demonetization, we had an exciting sales team which pulled out a top line growth of 15 per cent out of nowhere.

Apart from ad sales growth, subscription revenue and the ancillary revenue streams too had increased contributing to the top line, Jaipuria said, adding, “Over three years, we had 9x growth in our profitability. We have increased our ad rates and today we are dropping (ad) spots on air as we don’t have enough inventories to play out.”

According to Jaipuria, in an effort to increase monetization of content, which was earlier one per cent and increased to three per cent, Nick is trying to go “beyond the 30 second vanilla spot that is typically what advertisers put on air.” In terms of revenues, 90 per cent of it comes from ad sales and subscriptions.

Considering Nick’s impressive growth in terms of viewership and revenues, the year 2019 is likely to have a plethora of new plans for its young audiences.

Also Read :

Nick's school programme curates memorable experiences for kids, says Nina Elavia Jaipuria

Colors-Nick and KidZania to blend entertainment with reality

ITV Network readies Punjabi music channel

Enterr10 to launch two Bengali channels

Industry optimistic about RPD technology for viewership

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/21/Zee%20Kannada.jpg?itok=XUlTLr0x
Zee Kannada’s 'Jote Joteyali' garners 171% growth in primetime slot

MUMBAI: Zee Kannada’s recently launched show Jote Joteyali garnered 171 per cent of total growth in the primetime slot, according to the channel. The show was launched on 9 September, has topped the chart in Kannada television industry in fiction genre. The show is telecasted every Monday to Friday...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ss.jpg?itok=o6tHW5k2
Star Sports launches MISSION 2020 with the Men in Blue

MUMBAI: The ‘Men in Blue’ have embarked on their quest to bring the ICC T20 World Cup Trophy home next year, beginning with the home season of cricket on Star Sports with South Africa tour of India that started on September 15th. Mission 2020 will showcase all India matches as they prepare for the...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/zee.jpg?itok=KNZ8xLWb
Zee Kannada’s Jote Joteyali launch breaks all records in the Kannada Television Industry

MUMBAI: The No. 1 Kannada General Entertainment Channel, Zee Kannada’s recently launched Jote Joteyali tops the charts in the Kannada television industry in the fiction genre. This eccentric love story garnered a total of 171% of growth in the prime slot of 8:30 PM, Monday to Friday. The record...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/cnn.jpg?itok=O8cbHiBg
CNN International to launch new programming

MUMBAI: CNN International, which reaches more than 400 million households around the world, is launching new programming from September 24, 2019. Broadcasting live at 2.30am IST, The Brief with Bianca Nobilo will provide viewers with an incisive look at the most significant live events and stories...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/fyi.jpg?itok=uGaTFks2
FYI TV18 presents a modern dating show with a twist

MUMBAI: FYI TV18 is all set to burn up the dance-floor in its latest premiere, ‘Flirty Dancing’. Britain’s best-loved choreographer Ashley Banjo, who won ‘Britain’s Got Talent’ with his über-cool street-dancing moves, has now moved on to play cupid between strangers looking for love. With...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/nitin.jpg?itok=zg6LOcZF
Nitin Bawankule to join as Star India head of ad sales from 1 October

MUMBAI: Star India, today announced the appointment of Nitin Bawankule as the head of ad sales. In this role, Bawankule will be responsible for leading ad sales across both linear broadcast and OTT for Star TV network and Hotstar respectively. This appointment is effective 1 October 2019 and will...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/kidz.jpg?itok=M_O_RsT1
Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/prive.jpg?itok=X-VDYHWK
&PrivéHD celebrates two years of nuanced cinema with a special line-up of never-seen-before movies on Indian television

MUMBAI: To new emotions, new revelations, new stories and to the new beginnings! It’s celebrations galore as &PrivéHD, the premium destination for nuanced cinema, enters its third year of showcasing stories that go beyond the obvious. To commemorate this momentous occasion and the start of a...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/jiggy.jpg?itok=K91AjITB
Dream Theatre wins Licensing Mandate for 'Little Singham'

India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham. 

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories