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Colors-Nick and KidZania to blend entertainment with reality

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MUMBAI: In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi).

As a part of the partnership, KidZania Delhi will have a Nickelodeon and Colors-themed TV studio. The partnership with KidZania, is another step forward in Viacom18’s strategy of building ecosystems outside of the traditional television landscape, creating synergies across brands and platforms.

KidZania is an interactive indoor theme park that empowers, inspires and educates kids through real-life role-play activities. By blending reality with entertainment, this partnership aims to provide an authentic and powerful developmental platform where kids can discover, explore and learn about the real-world.

Viacom18 COO Raj Nayak said, “At Viacom18, we believe that creating experiences through multiple touchpoints goes a long way in fostering an engaged relationship with consumers. This partnership with KidZania brings a perfect opportunity for us to collaborate with like-minded partners and creating a platform for children to experience different aspects of the media and entertainment industry.”

The Colors Studio will allow kids to actively interact and understand the story that is going to unfold for Colors show properties, be it India’s Got Talent, Rising Star, Jhalak Dikhlaa Jaa or India Banega Manch. They can choose to be in front of the camera or behind it; enact the role of a celebrity host or get ready to dance with the stars and step into the shoes of their favorite judges, show characters.

Viacom18 head – kids entertainment cluster Nina Elavia Jaipuria said, "Nickelodeon has always endeavored to engage with kids by providing them unique and immersive experiences that are unparalleled. This partnership is another step towards inspiring kids with an inimitable curated platform that facilitates learning, development as well as play. The Nickelodeon studio will now allow kids to be a part of their favorite nicktoons life thus building an everlasting bond with them.”

Kids love being a part of the daily lives of their favorite characters and the Nickelodeon studio will provide kids an engaging platform to interact and be a part of the adventures of their favorite toons like Motu Patlu, Dora, Shiva, etc. The studio will open with a dubbing studio where kids will be able to enjoy a true to life simulated dubbing experience, by giving voice to their favorite Motu Patlu, Shiva to name a few.

Going forward, the studio will continue to curate many such experience like learning how to create animation, immersing themselves in an episode of their favorite toons etc, allowing kids to truly feel inspired and experience the mystical world of their favourite nicktoons.

KidZania India CEO Sanjeev Kumar said, “We are delighted to partner with Viacom18 for Colors and Nickelodeon studios, which will bring an exclusive experience for kids and we look forward to expanding this partnership in the future.”

As part of building an ecosystem, KidZania will also have Voot Kids, the leading kids content destination from Viacom18’s OTT service. The platform will bring alive high decibel engagement throughout the year with an objective to engage and celebrate with kids & their parents on special occasions like Diwali, Christmas, summer holidays, etc.

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