Television

Star ReImagine Awards 2019: Netflix wins 'best creative digital', Bisleri bags 'best creative TV'

Star Sports CEO Gautam Thakar and Rahul Dravid felicitated the winners

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/18/stage.jpg?itok=A5LNSa87

MUMBAI: After a successful first edition, the Star Re-Imagine Awards returned this year in a bigger and better avatar with Bisleri (Best Creative TV) and Netflix (Best Creative Digital) bagging top honours. Showcasing excellence in creativity (Best Creative on TV and Best Creative on Digital), these campaigns were broadcast on TV and Digital during the recently concluded, VIVO IPL 2019 on Star Sports Network. Gautam Thakar, CEO, Star Sports and Guest of Honour, Rahul Dravid, one of India’s finest batsmen and cricketing legend, and the recent under 19 ICC World Cup winning coach, felicitated the winners.

The awards were attended by stalwarts from the Indian marketing, advertising, and media fraternity who graciously applauded the efforts of all nominees. The winners and other exemplary campaigns were selected by distinguished jury members comprising of Dave Trott, R Balki, Rama Bijapurkar, Swati Bhattacharya and Piyush Pandey. With ten brands making the final shortlist, Bisleri and Netflix were declared winners. The judges selected campaigns that excelled in both – creativity, innovation and those that showed a distinct and unique creative approach on the VIVO IPL platform.

A great deal of thought and articulation went into the conception of all these campaigns resulting in award-winning and impactful creations. The winning campaigns were from some of the most sought-after creative teams in Indian Advertising.

The top honours went to Bisleri, conceptualised by 82.5 Communications, which won the award for excellence in creativity (Best Creative on TV). Netflix, conceptualised by The Script Room, was recognised for the Best Use of Integrated Media (Best Creative on Digital)

The ‘The Wall of Indian Cricket’, not only felicitated the winners, but also shared anecdotes from his cricketing career and moments where he needed to re.imagine the way he approached problems. His lustrous career has been an enriching and motivating experience for the youth. While he shared interesting anecdotes, audience were in awe of his life in and beyond sports.

Gautam Thakar, CEO, Star Sports said, “I am very glad that the second season of VIVO IPL was Bigger and Better on the Star Sports network and Hotstar. This year, the strong regional strategy of having four independent dedicated language channels in Tamil, Telugu, Bangla and Kannada, the Select Dugout and Super Funday feed contributed immensely to the increased reach of VIVO IPL. The success of this year has been even more gratifying, that despite the Indian general elections and TRAI regulations, VIVO IPL continues to grow. It has been an exciting season and on behalf of the Star Sports Network and Hotstar, I would like to thank the creative media agencies and clients who have made VIVO IPL, the Superbowl of India. My heartiest congratulations to Bisleri and Netflix, and to the 300 brands that made this VIVO IPL 2019 the biggest ever.”

Over 300 brands were on board for the VIVO IPL 2019 across TV and Digital platforms from various sectors like Telecom, Consumer Durables (Handset), Retail and Lifestyle, Food Delivery and Restaurant (Hospitality), E-commerce, Online services, Automotive, Gaming, Online Payment Wallets, Paints and Adhesives FMCG.

List of winners & special mention from the elite jury are:

Winners:

Best Creative on TV: Bisleri ‘Har paani ki bottle Bisleri nahi’

Best Creative on Digital: Netflix ‘Selection Day’

Brands that received Special Mention from the jury (In alphabetical order):

Amazon Echo – ‘#JustAsk’

Bisleri – ‘Har paani ki bottle Bisleri nahi’

Budweiser – ‘Becks Ice - packaged drinking water’

Coca Cola – ‘Say it with coke’

Dream11 – ‘Yeh game hai mahaan’

Freecharge – ‘Sirf app nahi, appreciation’

Intel – ‘Change your pc, change your business’

Netflix – ‘Selection Day’

Snickers – ‘Hungry? Grab a snickers’

Swiggy – ‘What a Delivery’

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/spikes.jpg?itok=1wtlEfx-
Spikes Asia 2020 cancelled

MUMBAI: Spikes Asia has announced that The Festival of Creativity, Spikes Awards and Tangrams Strategy & Effectiveness Awards will not take place in October 2020 as planned. It will be held in 2021 in Singapore and new dates will be announced shortly.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/nbf.jpg?itok=Y6gyy1Lo
NBF decries Congress president Sonia Gandhi's suggestion to ban media ads

MUMBAI: The News Broadcasters Federation (NBF) has appealed to the prime minister to reject the suggestion by Congress president Sonia Gandhi for a “complete ban on media advertisements- television, print and online - by the government and public sectors undertakings (PSUs) for a period of two...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/logo.jpg?itok=6761NDRL
Production houses keep their faith as they weigh impact of COVID-19

The iconic ‘Lights, camera, action’ has been temporarily silenced across the world. The COVID-19 pandemic is wreaking havoc on the once-thriving media and entertainment industry, stymieing its smooth functioning, at least for the time being.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/nba.jpg?itok=IrvpjWl5
NBA deplores Congress president Sonia Gandhi's suggestion to ban media ads

MUMBAI: The News Broadcasters Association (NBA) has strongly deplored the suggestion by Congress president Sonia Gandhi to "impose a complete ban on media advertisements - television, print and online - by the government and public sector undertakings (PSUs) for a period of two years". At a time...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/dangal.jpg?itok=ootDYB4x
Dangal TV airs ad-free episodes of ‘Chandragupt Maurya’

MUMBAI: Hindi GEC Dangal is all set to air ad-free episodes of its historical drama Chandragupt Maurya in order to boost its audience’s mood during this lockdown. Keeping in mind the true fighting spirit of Indians, in this stressful and adverse situation, the channel will air ad-free episodes of...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/news18.jpg?itok=pFy16Q1i
Network18's special initiative Corona Control Room on News18 India

MUMBAI: Network18 has introduced corona control room, which will provide viewers an opportunity to address any queries that they may have on coronavirus. Under a special programming on the COVID-19, the channel has come up with the corona control room initiative, which enables people to call up and...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/abp.jpg?itok=07vXhyFZ
ABP News Network asserts digital dominance

MUMBAI: ABP News Network (ANN) has witnessed a massive consumption uptick on its digital platforms, owing to the strong, round-the-clock coverage on COVID-19. Garnering the trust of billions, the digital arm of ANN has become a credible choice for the viewers in every major news week. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/asianet.jpg?itok=XnfLCJyV
Asianet airs humorous programme amid lockdown

MUMBAI: Asianet, for the first time in the history of Malayalam television, has started telecasting a humorous programme, "veendum chila veettuviseshangal," with the help of new advanced technologies like Zoom. This is in the wake of the ongoing lockdown, which has halted the shooting of all the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/cintaa.jpg?itok=KwwBjABy
CINTAA seeks donations to help film, TV artists amid COVID-19 crisis

MUMBAI: The cine and TV artistes' association (CINTAA) has appealed to the masses and its A-lister members to donate rations and funds for the benefit of film and TV artists who have lost their livelihood amid the ongoing 21-day lockdown.

Television Production House Fiction

Sign up for our Newsletter

subscribe for latest stories

* indicates required