Television

Sony SAB to launch ‘Maddam Sir - Kuch Baat Hai Kyunki Jazbaat Hai’ on 24 Feb

The show addresses social issues through the eyes of four women police officers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/17/sonysab.jpg?itok=VkCc96Un

MUMBAI: Sony SAB broadens its content slate with a one of its kind light-hearted value driven show ‘Maddam Sir’ set to premiere on 24 February 2020, at 10 PM. With an apt tagline, ‘Kuch Baat Hai Kyunki Jazbaat Hai’, the show is set to change people’s perspective about typical policing. The story showcases the power of women instincts while beating the stereotype of the conventional way of policing and introduces a fresh belief of policing with a heart. Maddam Sir addresses social issues through the eyes of four dynamic women police officers who will set the audience’s hearts on fire with their unique set of qualities that distinguish them from each other.

Set against the backdrop of the shaahi Lucknow, Maddam Sir features four dynamic police officers Haseena Mallik (Gulki Joshi), Karishma Singh (Yukti Kapoor), Santosh Sharma (Bhavika Sharma) and Pushpa Singh (Sonali Naik) as they try solving cases that come in Aminabad Mahila Police Thana, in their unique yet powerful ways.

Haseena Mallik, the S.H.O (Station House Officer), is a young and a head-strong woman, who believes in bringing sensitivity in the manner of her policing. Whereas, Inspector Karishma Singh does not believe in emotional policing and is always ready to take the fierce way towards solving a case. While the two try to accommodate each other’s clashing personalities and beliefs, the new recruit, Santosh Sharma tries to find a role model in them, often left confused.

Pushpa Singh is the Head Constable, the most experienced officer of the team and also Karishma’s mother-in-law. While at work, the duo keeps it professional, at home the dynamics change as Pushpa becomes more authoritative. Her only wish now is to crack a big case before her retirement. Another interesting character is that of a news reporter, Sunny, played by Gaurav Wadhwa. A street-smart guy, he knows how to get his work done and get information from Maddam Sir’s team.

 Sony SAB business head Neeraj Vyas says,

“Maddam Sir is very different from any other cop-based series. It is not a regular police crime show but a show that brings to light how women use their instinct and add magic in everything they do. The show, while being fun, in a lighter way helps us to look at a lot of social issues that plague our society today and how in their own unique way these women police officers find solutions. Maddam Sir will present delightful and heartwarming stories keeping the channel philosophy of ‘Khushiyon Wali Feeling’ alive.”

With a line-up of a stellar cast, that includes Gulki Joshi, Yukti Kapoor, Sonali Naik, Bhavika Sharma, Gaurav Wadhwa and Yashkant Sharma, Maddam Sir is all set to leave a smile on the faces of the viewers and also get them thinking as the extremely competent women police officers leave them with a strong message and an exceptional performance.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/abp.jpg?itok=SvS09FLV
ABP News’ Morning Show, ‘Namaste Bharat’ dazzles viewers with a unique format

Zealously fulfilling the promise of delivering the most innovative content, ABP News’ Morning Show, ‘Namaste Bharat’ has become a viewers’ favorite since its launch this year. The show was tuned-in by more than 17 Crore people between Wk 13-25’20. (Source BARC, TG- 2+, Mkt- All India, Cuml. Reach...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/movie.jpg?itok=EZc0kV4W
Regional markets to fuel English entertainment channels' growth: ZEEL's Kartik Mahadev

The Covid2019 pandemic has given a boost to indoor activities such as TV viewing but specific genres such as English GECs, lifestyle and infotainment channels have been immensely impacted as their limited audience switched to streaming platforms.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/qq.jpg?itok=aObklEhF
Colors shows to incorporate Covid2019-related topics for better relatability

13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18’s Colors is currently looking at numerous ways to engage the audiences.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/shoot.jpg?itok=bv5rbix5
Indian film, TV, online video services garnered $49.8 billion in 2019

The film, television and online video services industry in India generated a total economic contribution of $49.8 billion (Rs 348,972 crore) in 2019, indicating a total growth of 61 per cent from a similar report in 2017, according to new research by Deloitte.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/rahul.jpg?itok=00jCul-B
BCCI accepts Rahul Johri's resignation

Rahul Johri’s day at Board of Control for Cricket in India (BCCI) is set to end as his resignation as the chief executive officer has been accepted. Reportedly, Johri floated his resignation letter in December and the board accepted it on Thursday, 9 July. 

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc_0.jpg?itok=mNfps5bo
Hindi GECs see 8% growth in non-prime slots: BARC-Nielsen

Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there is a dip of two per cent in prime time shows. Kids non-prime time shows saw a growth of 32 per cent and in prime time shows it is 28 per cent.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/all.jpg?itok=7an6u-q6
SynProNize launches distribution, production, monetisation agency in Dubai

SynProNize co-founders Nitin Michael and Hasnaa Descuns announced the launch of their new content production and distribution agency which will partner with top digital platforms and linear broadcasters in APAC.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/niel.jpg?itok=zR8FhjaE
News consumption, ad volumes on a high in the first half of 2020: BARC+Nielsen

As India enters in unlock 2.0, news channels look at the brighter side, both in the terms of viewership and advertisements, reveals the tenth edition of BARC+Nielsen weekly report on media consumption habits in the covid period. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc1.jpg?itok=iZBvgYyY
TV advertising sees revival in June 2020

NEW DELHI: BARC India and Nielsen Media's tenth edition report on the ‘Impact Of COVID-19 On TV Viewership and Smartphone showed that with the onset of ‘unlock’ in June 2020, there is a revival of advertising on TV – a significant increase in the presence of ‘top 10’ and ‘next 40’ in June 2020....

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required