Neeraj Vyas

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Sony SAB to launch ‘Maddam Sir - Kuch Baat Hai Kyunki Jazbaat Hai’ on 24 Feb

MUMBAI: Sony SAB broadens its content slate with a one of its kind light-hearted value driven show ‘Maddam Sir’ set to premiere on 24 February 2020, at 10 PM. With an apt tagline, ‘Kuch Baat Hai Kyunki Jazbaat Hai’, the show is set to change people’s perspective about typical policing. The story...

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Sony SAB brings ‘Khushiyon Wala New Year’ contest for viewers

MUMBAI: Sony SAB has been spreading happiness all across the country. Based on its deep understanding of the pulse of real India, Sony SAB, one of the leading Hindi General Entertainment Channels in India, has steadily created a niche for itself through captivating shows and characters, all geared...

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Sony SAB's Baalveer ranks 7th on Google’s most searched TV shows in 2019

MUMBAI: Sony SAB’s fantasy drama ‘Baalveer’ which has captured the imagination of audiences across the country with its fascinating storyline, has also earned the distinction of being named as the most searched Indian television show across the world according to Google’s annual trends report ‘Year...

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The secret sauce behind long-running Hindi GEC shows

India has a history of long-running soap operas right from Kyunki Saas Bhi Kabhi Bahu Thi to latest ones like Yeh Rishta Kya Kehlata Hai and Taarak Mehta Ka Ooltah Chashma. In the urban market, both the shows continue to remain in the top five programming list of BARC India in primetime slots.

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'Baalveer Returns' to bridge quality gap between TV and OTT: Sony Sab's Neeraj Vyas

Sony Sab is aiming to reduce the quality gap between channels and OTT platform with the launch of its new show Baalveer Returns. Baalveer Returns is the first show from Sony Pictures Network India which is digital-first. The show will be streamed on Sony LIV at 9 am for paid subscribers and it will...

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