Television

Reliance Big Synergy CEO Rajiv Bakshi calls it quits, joins ZeeL

He has joined as its chief operations officer - revenue.

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KOLKATA: Reliance Big Synergy CEO Rajiv Bakshi has stepped down from his position. Bakshi has now joined Zee Entertainment Enterprises Ltd (ZeeL) as its chief operations officer - revenue. According to sources close to the development, he will report to ZeeL South Asia business president Rahul Johri.

The Harvard Business School alumnus has more than 20 years of diverse work experience in business transformation, P&L and commercial operations, corporate strategy, brand management, product development, digital strategy and market expansions across varied industries.

According to the source mentioned above, he will work towards achieving ZeeL’s revenue objectives by identifying and leveraging internal synergies across all linear and digital platforms. In his new role at ZeeL, Bakshi will lead the sales strategy and operations function. In addition to that, he will also be responsible for leveraging technology to augment the revenue vertical. He will drive the marketing initiatives and focus on strengthening relations with key external stakeholders and partners.

Bakshi joined Reliance Big Synergy back in 2018. During his stint at the company, he led it to branch out the content studio across all genres with high focus on fiction while it was earlier known as a non-fiction powerhouse. Along with that, he aggressively scaled its hold over regional language shows as well. The company has produced content for Star Maa, Zee Punjabi, Dangal, Zee5 and many more under his guidance. Enterr10 TV Network’s Bhojpuri channel launched a social mythology series produced by Reliance Big Synergy in January, a genre where the production house never worked earlier.

Under his leadership, the studio produced some of the top rated TV shows across national and regional networks  in Hindi, Telugu, Punjabi, Bhojpuri and other languages. More importantly, he pushed the business in the booming OTT segment as well to produce web series for both international and homegrown platforms.

He was conferred the ‘CEO Of the Year’ 2020 award by the jury of World Brand Congress, World Marketing Congress and CMO Global. The award was given in recognition of Bakshi’s differentiated strategy to establish Reliance Big Synergy as a leading content development and production powerhouse in India.

Earlier in his career, Bakshi also turned around Discovery Networks’ India and South Asia business as the head of products and marketing, and is credited for building its 11-channel portfolio.

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