Rajiv Bakshi
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Zee5 launches OTT-first 'Intelligence Monitor'

Mumbai: Streaming service platform Zee5 on Friday announced its plans to launch an industry-first fortnightly knowledge series 'Zee5 Intelligence Monitor' to decode the latest and imminent consumption trends, consumer preferences, and new insights across various product and service categories. ...

iWorld Over The Top Services
Promax India’s Digital Reinvent 2021 to be held on 8 Oct

Mumbai: Promax India has announced the second Digital Reinvent show – ‘OTT and Digital Marketing Innovation Conference and Awards’ for 2021. The event will be held virtually on 8 October. The speakers for the event will include leaders, content and business heads from MX Player, SonyLIV, Discovery...

iWorld Over The Top Services
Content Hub 2021: Growing relevance of language personalisation in OTT advertising

Mumbai: The last one and a half years have escalated the pervasiveness of the OTTs and streaming platforms in our lives like never before. Not wanting to lose out on their share of the OTT marketing pie, brands have begun exploring promotions and advertisements on these channels.

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Guest column: CEO of the Year Rajiv Bakshi shares his learnings

Over the past few years, young executives and management students have reached out asking for advice on how to plan a successful and rewarding career. I am no certified expert, and I am still striving, grasping and improving each day; but I think I should share some learnings from my career....

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Reliance Big Synergy CEO Rajiv Bakshi calls it quits, joins ZeeL

KOLKATA: Reliance Big Synergy CEO Rajiv Bakshi has stepped down from his position. Bakshi has now joined Zee Entertainment Enterprises Ltd (ZeeL) as its chief operations officer - revenue. According to sources close to the development, he will report to ZeeL South Asia business president Rahul...

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