Mumbai: Colors, the Hindi general entertainment channel by Viacom18, has announced the return of “Bigg Boss” for its 15th season starting on 2 October at 9:30 p.m.
The show has introduced fresh elements and concepts to increase the excitement for the new season and will see the return of Salman Khan as its host. This includes a new jungle-themed “Bigg Boss” house and an animated mascot who will enthrall the digital audience. “Like the past successful seasons, the new season of the show will be even more exciting, as the contestants get ready for a wild ride in the jungle with VishwasunTREE accompanying them in their journey,” said Khan on the new season.
“We, at Colors, always believe in delivering innovative, engaging, and diverse content to our viewers with our variety of fiction and non-fiction shows,” said Viacom18 head – Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “In the past few months, we have entertained our audiences with some of our biggest shows like Dance Deewane, Khatron Ke Khiladi and announced our first quiz show – The Big Picture. The momentum will continue in the festive season with the launch of our marquee show Bigg Boss, a show that the nation adores and eagerly looks forward to every year.”
The channel has planned a robust marketing and digital plan to promote the season. As a part of the marketing campaign on TV, a high-octane promo plan will be carried out across network channels along with innovative print ads in top publications. The digital audience will experience some of the iconic moments from the previous season through memes and reels.
“With each season of Bigg Boss, we introduce fresh elements and concepts to enhance the excitement and engagement around the show,” said Viacom18 chief content officer of Hindi mass entertainment Manisha Sharma. “This season, we have given a whole new spin to the theme of the show by putting the contestants in a jungle wherein they will be riddled with new challenges and intense moments right from the beginning.”
“For the first time, the Bigg Boss house will be a jungle wherein the inmates must survive with bare minimum amenities,” said Endemol Shine India chief executive officer Abhishek Rege. “The entire season has been very creatively conceptualised including the design of the jungle that will add a lot of grandeur to the house.”
Produced by Endemol Shine India, the show has roped in 'presents' sponsor TRESemme, ‘powered by’ sponsor Knorr and Dabur Dantrakshak and ‘beauty’ partner Lotus White Glow.
“We are thrilled to be partnering with Bigg Boss yet again for season 15 as co-sponsors,” said Unilever vice president Harman Dhillon. “TRESemmé promotes the values of independence, self-reliance, and most importantly, the confidence you need to step up and meet the next challenge.”