Report on Shemaroo

21st Century Fox outlook on Star bullish despite $30m DeMon hit

MUMBAI: Though India’s currency demonetisation late last year with ripple effects of currency shortage spilling over in 2017 hit businesses all round, including the likes of Star, its parent 21 Century Fox has pinned high hopes on the OTT platform Hotstar and the overall ability of Star to overcome short-term hiccups because of market dominance.

Terming the demonisation move of PM Modi-led government in New Delhi a “crazy speed bump” that hit businesses all round, 21st Century Fox  CFO John Nallen, in a conversation with investment analysts at a conference last month, admitted that Star too got “affected” from last quarter 2016 to first quarter 2017 calendar year. He revealed at that time that Star India took a hit of almost $30 million, and the company expects that things would start looking up mid-March 2017 onwards.

According to Nallen, India would prove to be a major revenue earner for Star and Hotstar in the long term.

Pointing out that, in the last two years, 20 million TV households were added to the eco-system, which brought the total number of TV households to 180 million (a recent BARC broadcast survey put the total number of Indian TV HHs at 183 million with rural leading the growth), Nallen said, “We are in the middle of a five-year cycle where pay TV households doubled and advertising nearly doubled during that period of when advertising lifts, we get a little more of what the advertising lift and it is because of the company's (Star) market share and dominance in the market.”

Nallen was also confident that Star, with its bouquet of regional and sports channels delivered via cable and satellite and complimented by OTT platform Hotstar, will continue to be the jewel in the News Corp crown (a description of Star by 21st Century Fox chairman Rupert Murdoch).

“The plans of Star TV are still intact. I am assuming that there is no geo-political issue(s) and no economic disruptions…that no one wakes up with some other rule in India that will disrupt the business,” the seasoned CFO observed, adding that Star an important clog in Murdoch’s media empire as it was one of the “biggest growth driver(s)” and the objectives and targets with which the business was set up and operationalised in India were achievable.

Also Read :

Star Plus & Sony Pal retain respective leadership, Naagin 2 maintains lead

How Hindi GEC channels fared in first quarter of 2017

Star India shows now travel to West Asia, tripling ratings

Latest Reads
Times Group chairman Indu Jain succumbs to Covid

Times Group chairman Indu Jain passed away on Thursday night due to Covid-related complications. She was 84. The group owns the Times of India and other newspapers.

Television TV Channels News Broadcasting
Colors Tamil brings world television premiere of Nayanthara's crime thriller

Colors Tamil, the youngest GEC in Tamil Nadu is all set to bring the world television premiere of Nee Enge En Anba, a crime thriller that stars Nayanthara in the lead roles. The movie will be premiered in Colors Tamil as a part of its Movie of the Month segment on 16 May at 02.00 PM, and a repeat...

Television TV Channels Regional
FMCG ad volumes show record growth amid pandemic threat

In a piece of good news for the television industry amid these pandemic times, ad volumes for the FMCG sector in April witnessed a record growth, said Broadcast Audiences Research Council (BARC).  According to BARC data released on Thursday, ad volumes for FMCG grew by 166 per cent and 42 per cent...

Television TV Channels Viewership
Zee Telugu celebrates 16th anniversary with Zee Mahotsavam

KERALA: Zee Telugu has completed 16 years in the industry. The channel began its journey on 18 May 2005, and since its inception, it has been curating compelling content that matches the tastes and preferences of a varied palette of viewers and has carved a special place in the hearts of Telugu...

Television TV Channels Regional
Republic fights second Covid wave with ‘Stay Strong India’

NEW DELHI: Since the onset of the second wave of Covid-19, Republic Media Network has dedicated 100 per cent of its programming on the nation’s fight against Covid. Republic’s #StayStrongIndia campaign has become a viral chorus across the globe, a worldwide expression of solidarity, a symbol of...

Television TV Channels News Broadcasting
Covid aid: Zee Bangla Cinema says ‘we’re there for you’ with

NEW DELHI: Zee Bangla Cinema, in association with its digital partner Mind and Matter, has launched a website named Amra Achhi ( which means 'We are there' to provide all Covid-related help to people in West Bengal.  The website is a one-stop destination for all information related to...

Television TV Channels Regional
Milagrow founder Rajeev Karwal loses battle against Covid

MUMBAI: Milagrow Robots founder & chairman Rajeev Karwal died of Covid-19 on Wednesday morning after he was on ventilator support for almost a week. He was known for his contribution to the Indian electronics and technology space. 

Television TV Channels News Broadcasting
&pictures brings the television premiere of ‘The Power’

MUMBAI: Offering a treat to action movie lovers, &pictures will premiere Vidyut Jammwal's The Power on 15 May at 8 PM. Directed by National award-winning filmmaker Mahesh Manjrekar, the film is loaded with high-octane action scenes featuring Jammwal.  Packed with the strong performance of...

Television TV Channels Movie Channels
Cartoon Network’s family fun time with Best Summer Ever campaign

NEW DELHI: Kids' entertainment channel Cartoon Network has rolled out the Best Summer Ever campaign for kids and parents, which aims to transform homes into the ultimate destinations for exciting adventures that could be enjoyed with the entire family.  As a part of the Best Summer Ever campaign...

Television TV Channels Kids

Sign up for our Newsletter

subscribe for latest stories

* indicates required