Discovery’s ‘Into the Wild’ featuring Ajay Devgn reaches 13.6 mn TV audiences

The show got the highest rating in the infotainment genre in 2021.

Mumbai: Discovery India’s “Into the Wild” with Bear Grylls and Ajay Devgn which premiered on 25 October on the Discovery Channel has garnered a unique reach of 13.6 million across the network channels. It became the highest-rated show in the infotainment genre this year with 605K AMAs (average minutes audiences; 2+ India).

The show has garnered a high TSV of 19 minutes. Discovery channel alone is rated higher than all infotainment channels put together and accounts for 55 per cent channel share in the infotainment genre.

The journey started with a special edition of “Man Vs Wild” with Bear Grylls and PM Modi which was billed as the TV event of the year. Followed by “Into The Wild” with superstars Rajinikanth and Akshay Kumar, generating record TV ratings and viewership for the cult new franchise. The latest episode of “Into The Wild” with Bear Grylls and Ajay Devgn has continued the legacy for being the most-watched show in the genre this year too.

“Within its first-week premiere on discovery+, the show opened to rave reviews from the audience witnessing a strong momentum in subscription because of its gripping content and also with its truly out-of-the-box and disruptive marketing innovations,” said a spokesperson from the company.

(Source: BARC India| TG: All 2+ I Market: India (U+R) |Period: Week 43’2021|AMAs)

(Source: BARC India| TG: All 2+|Market: India(U+R) |Period: Week 43’2021 | 8pm-9pm |ATS)

(Source: BARC India| TG: All 2+|Market: India(U+R) |Period: 25th Oct 2021 8pm-9pm |Channel Share %)

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