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BARC-NBA face-off: Experts feel ad agencies, TV channels will take individual call; resolution best option

Now that English TV news channels have boycotted BARC India’s audience data and the measurement company hit back by saying it is not its job to sort out issues like usage of multiple LCNs by TV channels with an aim to increase viewership, what next? The twists and turns continue coming thick and...

Television TV Channels News Broadcasting
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BARC India mulls client contract review & enforcing opt-out clause

NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it signs with subscribers and also enforcing the opt-out clause mentioned in agreements with an aim to streamline the whole...

Television TV Channels News Broadcasting