Technology

CES 2021: Sony creates buzz with Airpeak drone

Sony's presence at CES 2021 is structured around 12 topics.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/01/12/ces.jpg?itok=PRthXkFW

NEW DELHI: At the ongoing CES 2021 event, Sony has unveiled an array of products that include Airpeak drone, Bravia XR smart TV lineup and wireless speakers with 360 Reality Audio. 

Sony's presence at CES 2021 is structured around 12 topics showcasing how its 3R technologies — reality, real-time, and remote — are contributing to the latest developments in areas such as tools and solutions designed to empower content creation, immersive entertainment experiences, technology for a better future.

Sony Corporation chairman, president and CEO Kenichiro Yoshida presented Sony exhibits including PlayStation 5, Vision-S and Airpeak, underlining that, "With Sony's technology, creativity has no limits.”

Airpeak

First unveiling of Airpeak aircraft design. Equipped with Sony's Alpha full-frame mirrorless camera, Airpeak enables dynamic filming together with precise, stable flight that inspires creativity in video production creators, and explores new possibilities for expression. Through this initiative, Sony aims to contribute to the evolution of drones and generate value within this growth market at the highest level.

PlayStation 5

PlayStation 5 , which launched in November 2020, is equipped with an ultra-high speed SSD, integrated custom I/O, DualSense™ Wireless Controller and 3D audio technology that enable it to realize revolutionary next generation gaming experiences and deliver a new feeling of immersion to players. In addition to the wide range of titles already available at launch, Sony Interactive Entertainment and developers around the world will continue to deliver an array of stunning and ground-breaking new titles going forward.

Vision–S

With the goal of contributing to the evolution of mobility, Vision-S development activity has reached the next stage. While continuing to advance vehicle development for safety and security, entertainment and adaptability, public road testing commenced in Austria in December 2020 for technical evaluation.

Bravia XR

The new Bravia XR is equipped with cognitive processor XR, delivering intelligence that reflects human cognitive characteristics. It detects the viewer's focal points, and cross-analyses numerous image quality elements to produce a picture which is more natural and closer to human memory. It also upscales sound to 5.1.2 channels to encapsulate the viewer in surround sound from top to bottom, and left to right, to deliver a realistic and immersive experience, close to the sensation of images and sound that people feel in real life.

Virtual production with volumetric real world capture

Sets and locations for film/TV production are captured as 3D volumetric point cloud data, then processed and rendered by Sony Innovation Studios' Atom View software, and displayed as a background image on a Crystal LED display for real time virtual production.

Madison Beer immersive reality concert experience with real-time 3D creation technology

Epic Records singer songwriter Madison Beer is collaborating with Sony Music Entertainment (SMEI) and Verizon to create an immersive reality music showcase that reimagines the concert performance experience for viewing across digital platforms. Using the latest innovations in real-time 3D creation technology, she has been transformed into a highly realistic avatar and will perform a medley of her latest songs in a virtual recreation of Sony Hall.

360 reality audio music production tools

Sony and Virtual Sonics Inc, a music software development company, have developed the 360 Reality Audio Creative Suite, a tool for creating 360 Reality Audio-compatible music that realises a spatial sound field. It enables creators and artists to easily express their music in a 360 spherical field using their existing production platforms.

Video production support with Xperia 5 II

Xperia 5 II 5G-enabled smartphone in the flagship range, captures reality and expands the scope of creators' expression through the Photography Pro full-scale camera feature and Cinematography Pro "powered by CineAlta," which allows you to enjoy similar parameters and color settings to enhance your cinematographic shooting experiences. A color setting which was inspired by Master Monitor color reproduction from Sony's professional technology delivers unprecedented color accuracy to the display as it was envisioned by the creators. 5G allows data transmission and reception to be carried out in real time.

Spatial reality display

A display that reproduces spatial images in three-dimensions as if they were real, allowing creators to fully express their vision when sharing product designs or showing variations in color or shape, and deliver their intent to the viewer. With its extraordinary realism and level of detail, it expands the scope of video expression, for instance in displays and three-dimensional signage in stores, while allowing the viewer to see the depth, texture, and appearance of the object with a real sense of presence.

Crystal LED display

The new Crystal LED series are equipped with the high-performance image quality processor "X1™ for Crystal LED," which incorporates the LED control technology developed for Sony's pioneering Crystal LED and the signal processing technology praised in Sony's BRAVIA TV series. Highly realistic images can be expressed in a range of layouts and size for various applications such as corporate showrooms, lobbies, and virtual productions, delivering

overwhelming immersive images that stimulate the creativity of creators.

Hawk-Eye innovations and pulselive challenging sports conventions

Hawk-Eye, a Sony company that provides sports officiating solutions and play analytics services, and Hawk-Eye's digital division Pulselive, which delivers digital solutions that enhance the experience for sports fans, are committed to innovation across the sports industry - from officiating to fan engagement - by utilising video and data. Going forward, Sony aims to provide new forms of entertainment that visualises play content and sports data.

Video streaming of 360 reality audio with spatial sound technology

Sony will launch a live performance video content streaming service, combining the spatial sound field and images of 360 Reality Audio, in cooperation with major music labels and streaming services by the end of this year. The listener will experience a sense of presence and immersion as if they were in the same space as the artist. Before the service is launched, a performance by Zara Larsson will be available as the first video content of 360 Reality Audio.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/12/lg.jpg?itok=L_c4yj3y
LG showcases next gen products at CES 2021

SEOUL: LG Electronics is showcasing its products and technologies under the theme of ‘Display, now the real world comes to you’ at CES 2021. The company is emphasising on the redefined role of displays in the contactless era as well as presenting various display solutions optimised for the...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/12/syna.jpg?itok=ynIoGkq6
Synamedia partners with Akamai to speed up pirate takedowns

KOLKATA: Independent video software provider Synamedia has integrated its security and watermarking solutions with Akamai to protect customers’ streaming OTT content. Synamedia’s solutions now detect and disrupt pirate streams in real time over the Akamai Intelligent Edge Platform and redirect...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/12/samsung.jpg?itok=8TM24sus
Samsung introduces latest innovations at Consumer Electronics Show 2021

NEW DELHI: Samsung opened the Consumer Electronics Show 2021 with a crisp, 30-minute keynote, sharing its vision for the future and introducing a slew of new products at the virtual press conference. Among fresh launches is its new range of bespoke refrigerators that you can mix, match and combine...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/liveu_grass_valley.jpg?itok=fwFVoH33
LiveU & Grass Valley to offer cloud solutions for remote live productions

NEW DELHI: LiveU and Grass Valley have joined forces to offer a pre-integrated cloud-based solution for remote live productions, enabling customers to simplify their processes and automate live and non-live news and sports productions in an efficient, agile and customisable workflow.

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/20/mybox.jpg?itok=odXm5gGd
Domestic STB manufactures felt the pinch of Covid since January: Amit Kharbanda

The Covid2019 pandemic has hurt most businesses in India since the beginning of March. But the set top box (STB) manufacturers felt the pinch of crisis even before that, from January itself, MyBox Technologies managing director Amit Kharbanda said.

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/19/deepa.jpg?itok=ftfGMD_M
Guest Column: Combatting sophisticated streaming piracy, from the dark web to Lazada

GURUGRAM: Synamedia’s piracy investigators have verified a disturbing trend in India and South East Asia. Research both on the dark web and open internet by the company’s anti-piracy experts shows that illegal streaming of over-the-top (OTT) services using stolen subscriber credentials is now well...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/13/dvb.jpg?itok=jR7lV2KX
DVB to showcase future of media delivery at DEMOS 2020

GENEVA: DVB, a consortium of the world’s leading media and technology companies working together to design open technical specifications for digital media delivery, will host DVB DEMOS 2020, an all-day online event on Thursday, 26 November. The event will bring the industry together to witness the...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/09/sue.jpg?itok=bqmv0xcK
Need tougher penalties to deliver knockout blow to piracy: Synamedia EVP

For over 30 years, Synamedia has helped service and content providers around the world to deliver, protect and monetise video content. More than 200 top satellite DTH, cable, telco and OTT operators, broadcasters and media companies arm themselves with Synamedia's secure and advanced solutions. The...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/3.jpg?itok=Lr6cJads
Skyworth and 3SS partner to create Netflix-ready platform

3 Screen Solutions (3SS), a leading provider of software solutions for set top boxes (STB) and multiscreen entertainment, and Skyworth Digital, leading manufacturer of connected home products and solutions

Technology Software Applications

Sign up for our Newsletter

subscribe for latest stories

* indicates required