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Indian OTTs to be in focus on day 2 of ATF

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MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) will commence today with 60 countries taking part. The first day will see sessions based on content, advertising and the evolution of storytelling and digital traditions and innovation Ninety thought leaders will deliver fresh insights in over 24 sessions from 28 November to 1 December 2017, discussing present-day issues such as big data, movement in the over-the-top (OTT) scene, new monetisation strategies, unscripted entertainment formats and kids’ content.

The Indian sessions will start from the second day. The first one will be ‘Bollywood & Beyond: Fresh content from India’. The speakers present for the session will be Epic TV network head content syndication Adita Jain, Greengold Animation VP content sales Bharath Laxmipati, One Life Studios founder Siddharth Kumar Tewary, Rajshri Entertainment MD Neha Barjatya, and Toonz Animation India senior manager- content syndication and distribution Viju Thomas. The session will be moderated by Indiantelevision.com group founder, CEO and editor-in-chief Anil Wanvari.

Wanvari has been working on developing opportunities for India’s animation and live action sector – whether for TV or OTT – over the past three years at ATF as its representative for India, Pakistan, Sri Lanka and Bangladesh.

India’s OTT ecosystem has been exploding with newer apps popping up ever so quickly. At last count, close to 42 OTT services were operational in India. The second Indian session will be about the needs and wants of Indian OTT buyers. The panellists for the discussion will be Pittie Group/Epic TV CEO and MD Aditya Pittie, Viacom18 Digital ventures COO Gaurav Gandhi, producer, entrepreneur and storyteller Sidharth Jain, Spuul founder and global CEO Subin Subaiah, and GoQuest Media Ventures MD Vivek Lath. This panel discussion will also be moderated by Wanvari.

ATF will also focus on virtual reality (VR) sessions, which will delve into the discourse that takes place among ecosystem partners, from content concept, creation and circulation. Real Vision VR filmmaker, speaker and published author Clyde Desouza will moderate the panel. Desouza is working with Times Now for its VR immersive journalism.

On day three, listen to GreenGold Animation founder and CEO Rajiv Chilaka talk about how to provide 360-degree experience to kids. Chilaka has created and built one of the India’s largest animation brands Chhota Bheem, which currently has a viewership of over 40 million across platforms. He will also talk about nurturing localised IPs and stories and priming them to go global.

The major Indian satellite TV networks Sony Pictures Networks India, Star India, Indiacast-Viacom18, and Zee Telefilms have their syndication and licensing teams exhibiting at the Marina Bay Sands venue. Other noteworthy exhibitors include: format and content syndication company GoQuest, Swastik Productions’ One Life Studios that is hawking its mega-budget Porus and homegrown formats, One Take Media, which is selling its kids animation and cookery shows, film and digital content creator and distributor Rajshri Entertainment, infotainment channel Epic TV, and kids’ content pioneer GreenGold.

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