Regulators

Right time for India-centric global news channel: Smriti Irani

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/13/smriti-irani.jpg?itok=cbs3kX_p

MUMBAI: Information and broadcasting (I&B) minister Smriti Irani is ready to take India abroad. The minister has said it is the right time for the state-owned broadcaster to launch a news channel focused on India for the international market, although she added that no decision has been taken yet.

In an interview with the Hindustan Times, Irani added that Doordarshan’s (DD) quality of content had to improve significantly for it to compete with private news and general entertainment channels but added that Prasar Bharati (DD’s parent body) had the kind of infrastructure and reach that could not be matched by private broadcasters.

According to Irani, the big priorities for the I&B ministry are to minimise the interference of the government, but because I&B is a sensitive area, there are many regulations that need to be reviewed. “I need to increase the efficiency of how we work, because this is the first time in the history of the I&B ministry that we have eight zones specially set up (as communication hubs for the government). Zone-wise, state-wise, our communication has to be strengthened. My third big focus is on communication in local and regional languages,” she said hoping that the CEO of Prasar Bharati can make some big-bang changes.

“The data needs to be democratised—that data cannot have only have a few masters. It is this data that helps fund channels and programmes. It is this data that drives what the viewer consumes. Advertising decisions are based on this data. The kind of programmes produced is based on this data. If the data is opaque, it leaves many questions unanswered,” she said during the interview.

But Irani is not in the habit of casting aspersions at random. “The facts at hand are simply that we do not have details on many aspects related to ratings agency BARC (Broadcast Audience Research Council), and when BARC gives us that information I can make a more informed decision. As things stand, there’s very little understanding of BARC in the public domain,” she said.

She said that there have to be more voices from regional media and language-based media houses — editors, creators. “On budget day, when DD was the only channel with the finance minister and ministry officials, we saw a 582 per cent growth in viewership,” she added.

On the talks of expanding the reach of DD News to over 100 countries, she said, “If we do something like this, we will also have to involve the Ministry of External Affairs, but there is no decision on this. Yes, the timing is right to do something like this, and the market also seems to be ready.”

She brushed away claims that the department controls advertising. “That’s a misconception. Government departments and ministries decide how much they want to spend and where they want to spend it. We just become the channel for implementing it. To say I&B decides who spends what and where is an anomaly,” she pointed out.

Also read:

MIB mulls broadcast of DD News to 100 countries

Doordarshan's R-Day broadcast notches up record TV viewership

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/TRAI_800New.jpg?itok=9WoQKCqk
TRAI report: Broadband sector saw growth of 36.52% in 2019

MUMBAI: TRAI in its annual report has stated that in the last ten years a substantial number of HD pay television channels have been launched by broadcasters. As on 31 March 2019, there are a total of 99 operational HD channels. Let’s have look at detailed description below: Internet and Broadband...

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/14/trai.jpg?itok=sXQD1k-u
Bombay HC grants no interim relief in IBF's NTO case; matter posted for 22 Jan

MUMBAI: After the broadcasters moved to Bombay High Court on Monday, the high court has issued notice to the Telecom Regulatory Authority of India (TRAI) for filing response. The matter has been listed for next hearing on 22 January. No interim relief till the next hearing.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/13/bombayhighcourt.jpg?itok=y_yJGLpg
IBF files writ petition against TRAI in Bombay High Court

MUMBAI: Amid the ongoing dispute in the broadcasting industry regarding amendments to the tariff order, the Indian Broadcasting Foundation (IBF), along with other broadcasters, has filed a writ petition in the Bombay High Court against the Telecom Regulatory Authority of India (TRAI).

Regulators High Court
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/13/trai.jpg?itok=YOMOhnkd
TRAI backs NTO 2.0, says amendment to create level playing field

MUMBAI: The Telecom Regulatory and Authority of India (TRAI) has backed the amendments made in the New Tariff Order (NTO) claiming it to be consumer-friendly. Issuing a statement, TRAI said that it will create a level playing field for all stakeholders in the broadcasting industry. The regulator...

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/10/tv.jpg?itok=mLiBca2S
Comment: Divide and rule – TRAI's way of regulating the broadcasting sector

Indian broadcasting has been going through a challenging period not just because of competition from new digital platforms and falling ad revenue but by a hyper-regulator, the Telecom Authority of India (TRAI). 

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/09/trai.jpg?itok=3L_JLULA
Broadcasting and cable TV services grew marginally in Q2: TRAI

The Telecom Regulatory and Authority of India in its 2019 September-end quarter report has shown a marginal growth in the broadcasting and cable TV services with respect to the number of private satellite TV channels permitted by the government and pay TV channels as reported by broadcasters.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/04/IBF.jpg?itok=QQh8FykF
NTO 2.0 will affect viability of pay TV industry: IBF

MUMBAI: The broadcast sector has expressed its shock and dismay with the latest notification from TRAI issued on 1 January 2020, amending the new tariff order (NTO) and interconnection regulations. Indian Broadcasting Foundation (IBF) believes that both the amendments will severely impair...

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/03/tvvvv.jpg?itok=adRcxe8m
India Ratings: NTO 2.0 negative for broadcasters, neutral for MSOs

MUMBAI: Credit rating agency India Ratings (Ind-Ra) & Research believes that Telecom Regulatory Authority of India’s (TRAI) amendments to the tariff and interconnection regulation are largely negative for broadcasters and neutral for multiple system operators (MSOs). The rating agency, a...

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/03/trai.jpg?itok=0b11LUxV
TRAI releases consultation paper on net neutrality issues

The Telecom Regulatory Authority of India (TRAI) has released a new consultation paper that deliberates on traffic management practices (TMPs) and multi-stakeholder body for net neutrality.

Regulators TRAI

Sign up for our Newsletter

subscribe for latest stories