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Despite viewership growth, DD needs to overcome content, advertising challenges

India’s public broadcaster, Prasar Bharati, is one of the largest public broadcasters in the world. It got a big boost with DD Free Dish that enabled it to reach into the interior parts of the country where pay channels didn’t have much headway.

Television TV Channels Viewership
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MIB demands confirmation from MSOs regarding carriage of all DD channels

MUMBAI: The Ministry of Information and Broadcasting (MIB) has sought affidavits from both existing MSOs as well as fresh applicants that they are carrying all 24 DD channels, besides Lok Sabha and Rajya Sabha TV channels, on their TV network.

Regulators I&B Ministry
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Doordarshan's future roadmap hinges on new tech, content development & monetisation

Public broadcaster Prasar Bharati is waking up from its slumber. With technology redesigning the media industry, the pubcaster has to quickly adapt to upgradations like ultra-high definition (UHD) along with focusing on over-the-top reach and tapping the huge digital base.

Television TV Channels Terrestrial
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PILs filed against restriction of sharing sports feed of “national importance” with DD platforms

Two separate petitions filed over a rule relating to the broadcasting of sports feeds by DD channels will be heard soon in the high courts of Delhi, and Punjab & Haryana. While the media rights holders of sporting events with “national importance” are bound to share the live feeds with public...

Television TV Channels Sports
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DD YouTube channel sees more than 60mn viewers for live election verdict

It was quite evident from the viewership trends of the past few high-decibel events like the IPL and general polls, that there is going to be a huge influx of native digital population on various streaming sites to keep a tab on the live election verdict on 23 May.

iWorld Social Media

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