NEW DELHI: Zenith India has appointed Ramsai Panchapakesan as the agency's national buying head. He will lead it's pan-India media operations, working within Publicis Media’s investment practice, PMX, to leverage scale in the local marketplace.
Panchapakesan has over two decades of extensive experience working in the media buying, sales and planning vertical. Before joining Zenith, he was an agency trading lead for m/SIX. He has also operated as principal partner – The Exchange Lead (north and east) at Mindshare.
In his past assignments, he closely worked with clients like Muthoot Finance Group, GSK, PepsiCo, Motorola/Lenovo, Amex, Lufthansa, Samsung, NIIT, Yamaha Motors, Dyson, Tata Steel, Ford, Grofers, Urban Clap, YUM Restaurants, Apollo tyres, Emami, LPU, Valvoline, Burger King, DS Group, & Berger, as per a company statement.
Ramsai also comes with experience in media ad-sales, having worked for Viacom18 Network as national head (ETV Bangla and ETV Oriya) and general manager – network sales (north and east).
“We are continuously strengthening the media buying vertical at Zenith and with the on-boarding of Ramsai Panchapakesan we are confident of reaching our evolving objectives. He has been a steady force behind establishing the business process in sales and buying functions across his clients in the industry. His work experience and solutions-oriented approach will add great value to our organisation," said Zenith India COO Jai Lala.
“I am excited to be a part of Zenith and I look forward to the new role. With my core expertise and skillsets, I look onward to bring significant value to the company," said Panchapakesan.