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Zenith India appoints Ramsai Panchapakesan as national buying head

Zenith India has appointed Ramsai Panchapakesan as the agency's national buying head. He will lead it's pan-India media operations, working within Publicis Media’s investment practice, PMX, to leverage scale in the local marketplace.

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Sensodyne launches first TV ad for its toothbrush portfolio

NEW DELHI: Sensodyne, an oral health brand from the house of GSK Consumer Healthcare has launched its first-ever TV campaign to push its toothbrush portfolio. The effective & gentle care campaign attempts to break the common perception that hard brushing is imperative for effective cleaning and...

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What's exciting Mimi Deb about her new role at Publicis' platformGSK

Warming up in her new role as the leader of Publicis Media’s bespoke unit platformGSK, Mimi Deb is quite excited and enthralled to take up the responsibilities of managing the offline and digital global paid media strategy and planning of GSK in India.

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Publicis Media ropes in Mimi Deb to lead platformGSK

New Delhi: Publicis Media has hired Mimi Deb to lead its dedicated bespoke unit platformGSK. In this role, Deb will manage end-to-end responsibilities under media investment management for GSK India, and work towards using media as a driver of brand and business growth. platformGSK brings together...

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Mindshare and GSK Brand Sensodyne develop senso-bot

Mindshare, the largest media agency from the GroupM umbrella, has created a first of its kind technology-driven chatbot exclusively for GSK brand Sensodyne.

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