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Mindshare and GSK Brand Sensodyne develop senso-bot

Mindshare, the largest media agency from the GroupM umbrella, has created a first of its kind technology-driven chatbot exclusively for GSK brand Sensodyne.

MAM Marketing Brands
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Devendra Deshpande joins Friday Filmworks as head of digital content, IP

The head of Content Plus at Mindshare Devendra Deshpande has moved on and joined renowned multi-media production house, Friday Filmworks as head of digital content and IP. In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for...

MAM Media and Advertising People
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Kraft Heinz to sell Complan brand in India

MUMBAI: US food and beverage giant Kraft Heinz is looking to sell its children's energy drink brand Complan in India. The sale could help Heinz in fetching about $1 billion. Kraft Heinz is said to be working with an adviser to gauge interest in the brand from potential buyers. These buyers could be...

MAM Marketing Brands
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Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Nestle to fund SilverPush & IotPot pilots, ad:tech concludes

MUMBAI: ad:tech, one of the largest digital marketing event, concluded its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India at Gurgaon. ad:tech 2017 had keynotes from industry veterans and enlightening sessions for the adverting marketing community. The event...

MAM Marketing Brands

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