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Brands tap into kindness & empathy, as Covid takes a toll

Mumbai: Nothing about our lives or the world we dwell in today is like what we knew it to be, till a little more than a year ago. This is perhaps a good enough incentive for brands and advertisers to adapt to the present world - Not ignore the elephant in the room and accept the irrevocable,...

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Zenith India appoints Ramsai Panchapakesan as national buying head

Zenith India has appointed Ramsai Panchapakesan as the agency's national buying head. He will lead it's pan-India media operations, working within Publicis Media’s investment practice, PMX, to leverage scale in the local marketplace.

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Future Lifestyle Fashion's CFO Saurabh Bhudolia resigns

New Delhi: Saurabh Bhudolia has resigned from his position as chief financial officer and key management person of Future Lifestyle Fashion. He took on this role in May 2020. The company informed about the development to the BSE in a listing. He has been associated with the brand since 2016 where...

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The Washout: Wunderman Thompson's digital film for Tata Steel

MUMBAI:  Wash your hands with sanitiser or soap and running water for 20 seconds. Unless you were living under a rock, this is an advisory the entire world is now familiar with. Driven by fear of Covid2019 and thanks to the scarcity of sanitisers, we are now washing hands more than ever. Several...

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Team Pumpkin bags multi-brands digital mandate from Tata Steel

MUMBAI: Tata Steel, India's largest private steel manufacturer recently awarded its digital mandate for Tata Steel Aashiyana and Tata Tiscon to Team Pumpkin, a notable 360 degrees digital marketing and PR agency in India.  As part of the mandate, Team Pumpkin will help Tata Steel with strategy and...

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