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What's exciting Mimi Deb about her new role at Publicis' platformGSK

Impact of Covid2019 on media consumption going to be an important factor in Deb’s strategies

NEW DELHI: Warming up in her new role as the leader of Publicis Media’s bespoke unit platformGSK, Mimi Deb is quite excited and enthralled to take up the responsibilities of managing the offline and digital global paid media strategy and planning of GSK in India.

While the lady had taken up the role in early April, she still hasn’t got the chance to visit the office, courtesy the Covid2019 pandemic but has bonded really well with the team over video calls and daily chats, she tells in an exclusive candid chat. 

“We interact pretty regularly with our department and also intra-team meetings keep on happening. And it’s not like that we just dive into the meetings, the environment is lighter than that. We familiarise ourselves with what is happening in everybody’s lives, keep checking on each other in case of any issues. That has helped break the ice,” Deb happily notes. 

She also shares that because she comes from a slightly different environment, her last stint being at Wavemaker, it makes the new role even more exciting for her. “It is a different energy that I am feeling here because I come from a different setup. I think here there is a lot of young energy which is exciting and the conversations are very interesting and straightforward,” Deb quips. 

However, she is looking forward to incorporating her rich experience of over two decades working for brands like Dabur, Perfetti, Mother Dairy, RSPL, Amway, McCain Foods, and OLX at GSK which has under its umbrella some of the most successful and popular brands like Sensodyne, Eno, Iodex, and Crocin. 

While right now her entire focus is on understanding the business and making contacts with people, both within the industry and on the client-side, going ahead, she is going to play a key role in speeding up the areas of implementation and digital transformation for GSK, while keeping their mainline strategies sharp. 

“It (platform GSK) is a new business for the company and a very prestigious one. Initially, my focus is on familiarising myself and then look at the transformation agenda in the data and content space. Whether it is the content initiatives for some of the brands where it plays a bigger role or creating a great brand presence over the media space, everything is on my agenda.”

An important factor in Deb’s strategies going ahead is going to be the impact that Covid2019 has left on consumer behavior and media preferences and she is keen on exploring avenues like social media and OTT more, depending on the brands.

Deb is also glad that the client she will be working with is agile and is on its toes in adapting to the changing environment, which makes it easier for her to work with them. She is looking forward to her stint with great positivity.  

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