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Publicis Media bags digital mandate for ZEE5

MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The business was won as part of a multi-agency pitch. Zenith India group CEO Tanmay Mohanty says, “The OTT segment in India...

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IPG Mediabrands wins Amazon global media mandate worth $1 bn

Global e-commerce giant, Amazon is consolidating its global media planning and buying duties with IPG Mediabrands network after an internal business review.

MAM Media and Advertising Account
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Publicis co Starcom wins Godrej & Boyce mandate

MUMBAI: Starcom, in a significant development, has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. The business was won as part of a highly competitive media review.

MAM Media and Advertising Account
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Publicis' Moorthy joins iCubesWire as head-RDX sales and trading desk

MUMBAI: iCubesWire, a digital marketing solution and concept provider, has announced the appointment of Sabareesh Moorthy as the head - RDX sales and trading desk at its Mumbai office. Moorthy will work towards expanding and strengthening the business while being closely associated with the CEO...

MAM Media and Advertising People
Publicis Media creates future-focused NexGen board, to drive transformation

MUMBAI: Publicis Media has created a next generation board which will work with the company’s global executive group to address opportunities and drive transformation across the company.

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