MAM

HUL’s Deepika Bhan to lead Tata Consumer Products' packaged foods biz

Her role as president will be effective from 27 April 2021.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/19/img_19042021_184606_800_x_800_pixel.jpg?itok=gkLD4dmp

NEW DELHI: Tata Consumer Products (TCP) has roped in Deepika Bhan as the new president of the company’s packaged foods division in India. The appointment will come into effect from 27 April 2021.

Bhan joins TCP from Hindustan Unilever, where she was global brand director - haircare for south Asia. She has had varied stints in sales, customer marketing, media, brand and category/ P&L roles in her career during which she has led large teams across brands and portfolios. She has also worked with PepsiCo and Tata Motors.

“We are delighted to welcome Deepika on board to lead our foods portfolio. We aspire to build this business through agility, innovation and strengthening our brands, and Deepika will lead us in this exciting growth phase,” said Tata Consumer Products MD & CEO Sunil D’Souza.

TCP's foods portfolio includes brands such as Tata Salt, Tata Sampann and Soulfull. In India, the company has a reach of over 200 million households, along with an annual turnover of Rs 10,000 crore with operations in domestic and international markets.

“I’m looking forward to being part of this journey as we build the foods business on the base of the strong leadership position and iconic brands that the company has created. I’m particularly happy to be a part of the Tata Group- an organisation which is purpose-led and built on strong values,” Bhan stated.

The announcement comes days after the consumer goods major appointed Puneet Das as president of its packaged beverages business in India and south Asia.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632489785202.jpg?itok=6htZ8O_3
IAA India president Megha Tata set for second term

The India chapter of the International Advertising Association (IAA) has unanimously re-elected Discovery Communications India-South Asia MD Megha Tata as president of the body. Tata, therefore, will be returned for the second term, announced IAA at its AGM held here on Friday.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632483828210.jpg?itok=xsbeB-gy
Optimum Nutrition ropes in Rishabh Pant as its brand athlete

Mumbai: Nutrition supplements brand Optimum Nutrition has partnered with Indian cricketer Rishabh Pant. With him on board, the brand aims to further grow the awareness and trust across fitness enthusiasts for Optimum Nutrition products.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632474405600.jpg?itok=KqVuyowJ
Practo names Rahul Dravid as brand ambassador

Mumbai: Integrated healthcare company Practo has named Rahul Dravid as its first brand ambassador with a campaign marking its foray into secondary care services.  Conceptualised by Spring Marketing Capital and directed by Shlok Sharma of Absolute Productions, the ad film demonstrates that Dravid’s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632462433809.jpg?itok=BayJcLRu
90+ My Tuition App onboards Rishabh Pant as brand ambassador

Mumbai: Ed-tech startup 90+ My Tuition App on Friday announced that it has brought Indian wicket-keeper batsman Rishabh Pant on board as its national brand ambassador. In continuance of his association with the company, Pant has launched the CBSE syllabus all over India. According to a statement,...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/bbc-event_0.jpg?itok=PyZzy9T4
Brands turn to sustainable practices, as consumers call for climate action

MUMBAI: Consumers today expect brands to take responsibility towards following sustainable practices, while being more aware of their choices. And they expect action, not just empty promises on sustainability, according to a recent BBC Global News study which revealed that 80 per cent of consumers...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632395920879.jpg?itok=h2cgXXV6
Gozoop appoints Yash Bendkhale as creative director

Mumbai Digital-first agency Gozoop has announced the appointment of Yash Bendkhale as creative director.  He will be heading the art team & co-leading the production team with creative director Aadheeraj Krishna and will report to VP of national operations Premkumar Iyer, said the company. “...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632390077409.jpg?itok=QIWoKjq0
CoinDCX launches crypto learning module in sign language

Mumbai: CoinDCX has introduced a free for all learning module in sign language on the occasion of International Sign Language Day, which is celebrated every year on 23 September. The content focuses on blockchain and cryptocurrency for the differently-abled community on its crypto education...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632385038370.jpg?itok=cnGtgFJw
CoinSwitch’s latest campaign is a take on disclaimers in finance ads

Mumbai: Cryptocurrency investment platform CoinSwitch Kuber has launched a two-film campaign during the IPL cricket season. Conceptualised by The Script Room, the campaign aims to create a positive awareness around Bitcoin, while positioning the crypto platform as a premier crypto trading platform...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632384087967.jpg?itok=QdCbqP7G
Madhav Sheth elevated to lead realme brand expansion in Latin America

Mumbai: Chinese smartphone brand realme has elevated its vice president (VP) and India and Europe CEO Madhav Sheth to spearhead the company's business operations in the Latin America region. Under the new designation of realme VP and India, Europe and Latin America CEO, Sheth will lead the product...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required