MAM

Nabendu Bhattacharyya moves on from Milestone Brandcom

He will leave the business on 31 December.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/12/04/nabendu_bhattacharyya.jpg?itok=ztuAlivC

NEW DELHI: Nabendu Bhattacharyya, an industry veteran with more than two decades of experience in the Indian out-of-home (OOH) space, has decided to move on from his current role as CEO and MD of Milestone Brandcom, the India-based OOH specialist agency from the house of dentsu international.

He will leave the business on 31 December, ending his more than six-year-long stint with the network, to explore and pursue his personal interests.

Bhattacharyya said, “My almost seven-year-old journey with dentsu in India has been nothing less than a celebration with a bagful of wonderful memories and some exceptional people that I met across the global network. Dentsu International is an incredible place to be in. It is packed with extraordinary talent and remarkable professionalism in every little pocket of the globe and I must forever reiterate that working with Ashish and Anand has been one of the most phenomenal experiences of my life, professionally and personally.”

“Even as I embark upon a new journey hereon, my adventures and escapades will, of course, continue to be in the field of creative and business communication. However, it must now go beyond the scope of work that I have been engaged in for the last two decades. I intend to explore and delve deep into the other expanded ranges of advertising and communication and see what I can freshly withstand. I am leaving behind Milestone Brandcom in a rock-solid state and I know it will continue to grow with the strong leadership team that currently sits at its helm,” he added.

dentsu CEO- India Anand Bhadkamkar said, “Nabendu is a fantastic professional and a veteran in his field. His creative vision, coupled with his leadership skills, makes him an absolute powerhouse. He charges ahead with unrelenting clarity and determination, translating businesses into the unadulterated largeness that they eventually become. I wish him all the luck for his future endeavours, hoping that one day we will get to work together once again.”

It is pertinent to note here that dentsu international, formerly known as Dentsu Aegis Network, acquired a majority stake in Milestone Brandcom in July 2014. It was by far one of the biggest deals in the outdoor space in India then, and together with Posterscope – the network's global outdoor media agency – went on to establish dentsu as the largest player in the Indian OOH segment.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/24/sa.jpg?itok=9SE3mIWe
Melorra enters Delhi market with three new experience stores

Lightweight fine jewellery brand Melorra has forayed into its largest market, Delhi/NCR with three new physical experience centres. Launched on the same day, Melorra’s brick-and-mortar outlets are located at Vegas Mall, Dwarka; DLF Promenade, Vasant Kunj; and DLF Avenue, Saket.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/24/manish.jpg?itok=a25l3sK9
Guest column: Why makeshift offices might be the future of work culture

The year-long lockdown pause brought by the pandemic is perhaps nature’s way of turning to a new page, a new format, and newer ways to move forward. A lot has changed and a lot more is changing.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/24/hw.jpg?itok=6kqSrNgQ
Hindware reinforces brand strength with 'Thoughtful vs Beautiful' debate

Bathware brand Hindware has kickstarted 2021 with its new brand campaign ‘Thoughtful is Beautiful.’ The new campaign is first-of-its-kind in the category, and aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_164129_800_x_800_pixel.jpg?itok=mv3j53OE
Shopping & food sees max credit card spends in 2020: Cred report

The pandemic and its aftershocks have transformed every aspect of life, including attitudes, actions, and behaviours when it comes to money. By analysing credit card spending behaviour in 2020 of India’s most creditworthy people.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_181527_800_x_800_pixel.jpg?itok=A0GwKBHK
Mighty don Beardo arrives to inspire men to hone their sexiness

NEW DELHI: Men’s grooming brand Beardo launched its new digital campaign Arrival of Don Beardo featuring Bollywood actor Hrithik Roshan. The 45-seconder film intimately highlights the characteristics of a true Beardo - impeccable style, confident personality, and killer looks. Each aspirational...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_174014_800_x_800_pixel.jpg?itok=EnLhLqFl
RIL Retail posts net profit of Rs 1830 crore in Q3 2020

New Delhi: Reliance Industry Limited’s (RIL) subsidiary Reliance Retail has posted net profit of Rs 1,830 crore. It grew by 88.1 per cent quarter-on-quarter. However, the revenue for the quarter ending on 31 December 2020 stood at Rs 37,845 crore. It fell by 7.9 per cent Q-o-Q. The revenue for Q2...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_161425_800_x_800_pixel.jpg?itok=cS1TD9Mw
Jio posts net profit of Rs 3,489 crore in Q3 2020

KOLKATA: Reliance Industry Limited’s (RIL) subsidiary Jio Platforms has posted net profit of Rs 3,489 crore. Its net profit grew 15.5 per cent quarter-on-quarter as its profit was Rs 3,020 crore in the last quarter. The average revenue per user (ARPU) also grew during the quarter reaching to Rs 151...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_123929_800_x_800_pixel.jpg?itok=T_SPzHNY
Glance's we new spot unlocks power of lock screen based content

Bangalore: Glance, a leading screen zero platform which provides digital content on the lock screens of smartphones, has launched its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked screen, the campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/nba.jpg?itok=SNMYtfEl
Decathlon inks merchandising partnership with NBA

Decathlon and the National Basketball Association (NBA) have sealed a new multiyear merchandising partnership that makes the sporting goods retailer an official licensee of the NBA across India, Africa, Asia, Europe, the Middle East and Latin America.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required