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65% millennials and Gen Z prefer OTT over TV, report says

Urban India’s youth has relied on OTT platforms to kill monotony. Amid other options, the streaming services have emerged as the most popular source of entertainment as 70 per cent of the youth have turned towards OTT platforms in their spare time.

iWorld Over The Top Services
Dentsu Aegis Network India CEO Anand Bhadkamkar salutes COVID warriors

MUMBAI: As COVID-19 disrupts everyone’s life, the essential service providers are the ones who have been working tirelessly and relentlessly so that we can be safe. The pandemic has paralyzed most countries, both economically and socially. While most of us are sitting within the comforts of our...

MAM Marketing MAM
Companies learn the positive side of WFH

MUMBAI: As the spread of COVID-19 is causing ripples in the economic system, companies around the globe have temporarily shifted to the work-from-home (WFH) model. They are enabling remote working to keep the business running while helping employees to follow social distancing.

MAM Marketing MAM
When pandemic strikes, trust keeps brands, agencies going

Trust plays an important factor when you can’t see the other person, and now the whole world is running on trust, as the whole world remains engulfed by the Covid-19 pandemic. Never has trust between advertisers and agencies been more apparent than now.

MAM Marketing MAM
Dentsu Impact bags digital mandate for Tea Brands of Tata Global Beverages India

Dentsu Impact’s Bangalore branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few. After one year of its successful operations out of Bangalore, this is another key business to be handled by...

MAM Marketing MAM

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