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India fastest-growing market globally at 14.6%: dentsu Global Ad Spend Forecast report

Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent, followed by the US, Russia and Canada, according to dentsu's Global Ad Spend Forecast report. Digital forecast is expected to increase 9.6...

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We want to be the poster boy for Web 3.0-led marketing in India: WATConsult’s Sahil Shah

Hybrid digital agency, WATConsult from the Isobar India group celebrated its 15th anniversary this month by launching an NFT (Non-fungible Token) in the form of digital artwork. Titled ‘Once a WATizen, always a WATizen', it contained the names of all its 1500+ employees- past and present- to...

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WATConsult celebrates 15 years of inception with NFT

Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India has completed 15 years of its inception this month. To commemorate the milestone, WATConsult has created a digital artwork in the form of NFT (non-fungible token). Titled ‘Once a WATizen, always a WATizen,' it...

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Paytm's latest campaign is all about treating women with respect

Mumbai: Paytm, mobile payments & financial services company has teamed up with Dentsu Impact - a dentsuMB company & the creative agency from dentsu India to roll out a thought-provoking campaign about treating women with respect.

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53% online shoppers favour social commerce owing to affordability, transparency & convenience: Report

The combination of social media with digital commerce is seeing huge growth in India considering the benefit it brings to customers as well as businesses.

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