Mumbai: Xiaomi India has kick-started a festive campaign "Diwali with Mi-Tech Ka Shubh Muhurat" in a fun and quirky way. The campaign will be amplified across digital, online, social, and print platforms.

In this campaign, Xiaomi India encourages consumers to not buy tech yet and wait for "Tech Ka Shubh Muhurat" through a series of engaging videos, ATL, and BTL activations.

The campaign is strategized to advise the consumers as friends and encourage them to pause and think about why India’s most loved technology brand is asking them to not buy tech yet.

The quirky campaign films, featuring Xiaomi's employees and print advertisements across various publications, will take this campaign ahead.

With this campaign, Xiaomi India aims to help consumers to get the best of tech products during this festive period.

Conceptualised to bring forth the happiness and much-awaited celebrations of the country’s most auspicious festival, this year's campaign theme ‘Tech Ka Shubh Muhurat’ resonates with the good fortune Diwali brings. It highlights Xiaomi India’s reciprocation of the trust fans have placed in the brand.

The festive sales will bring forth multiple offers, deals, and discounts for customers as part of the campaign. The offers will be hosted across channels—online partners, Mi.com, and retail stores across the country.

Talking about the campaign, Xiaomi India chief marketing officer Anuj Sharma said, "This Diwali season we want to help our consumers make an informed decision about their tech purchases. It is the biggest shopping season for consumers, especially for those looking to purchase gifts for family, friends, or for their own consumption. Therefore, with "Don't buy tech yet!'' We want to be transparent and honest with our consumers. We want them to see the entire landscape and not rush into making the wrong decisions, even if it takes a bold move like advising them to not invest in tech just yet. Through the "Diwali with Mi-Tech Ka Shubh Muhurat" campaign, we will be extending incredible offers to our fans and users to buy their favourite gadgets-smartphones, smart TVs, speakers, audio peripherals, tablets, or any other smart home products.