MAM
Festive campaigns made easy with Bigcity’s new strategy tool
MUMBAI: Santa’s got a new rival and it’s data-driven. Bigcity Promotions, the loyalty and sales promotions powerhouse, has just unwrapped a game-changer for Indian marketers: a tech-enabled tool that promises to take the guesswork and the chaos out of festive campaign planning.
Meet the Festive Reward Strategist: a sleek, insight-led platform designed to whip up ROI-focused, sector-specific reward campaign strategies in minutes. At a time when every marketing rupee is being scrutinised for returns, this digital assistant might just be the CMO’s new best friend.
Accessible via bigcityfestiveworks.in, the tool draws from over 18 years of Bigcity’s campaign experience across sectors FMCG, retail, durables, BFSI, alcohol, automobiles, and more. Whether the brief is to drive product trials, boost footfalls, spark engagement, or push repeat purchases, the tool does the thinking strategically and swiftly.
No more late-night Excel wrestling or endless decks. With built-in competitive benchmarking, audience insights, and budget guidance, the platform offers ready-to-deploy strategies tailor-made for festive madness. Brands get instant answers to questions like: “Which reward works best for my TG?”, “What’s trending in my category?”, or “How can I squeeze the most ROI from my Diwali budget?”
“The festive quarter in India is the most competitive and chaotic for marketers,” said Bigcity Promotions Vikas Shah, Co-founder. “Speed, precision, and innovation become non-negotiables. Our tool delivers all three with zero margin for error.”
He added that the platform’s execution-ready output bridges the gap between creative ambition and operational clarity, enabling campaigns that are “compliant, creative, and conversion-ready”.
At its core, the Festive Reward Strategist isn’t just about smart marketing, it’s about faster, sharper, and more rewarding decisions. It’s strategy, gift-wrapped in tech.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
