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India's OTT industry to cross $823 mn mark by 2022

Given the booming OTT industry in India, by 2022, it will become the tenth-largest in the world. A joint report by Assocham and PwC states that while the industry is still young, the global market has entered the growth phase.

iWorld Over The Top Services
Smartphone brands to spend Rs 330 crore on digital marketing in 2019

34 per cent of the digital marketing spend by smartphones in 2019 will be done to improve search results including keyword bidding and SEO. This is according to the findings of TechARC's first edition of ‘Smartphone Digital Marketing in India’ that gave an overview of how the smartphone brands are...

MAM Marketing Brands
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
Vivo launches V9 with Aamir Khan

MUMBAI: Handset maker Vivo, has launched Vivo V9, its first flagship smartphone in India with the brand’s new India ambassador Aamir Khan. The phone is designed for the millennials who seek the best smartphone experience.

MAM Marketing Brands
The year the telecom sector quaked

An interplay of myriad factors contributed to India’s telecom industry witnessing both turmoil and revolution in 2017. Consolidation was the buzzword as some of the largest telecom operators merged even as Reliance Jio Infocomm Ltd (RJio) emerged as a frontrunner for Reliance Communications’ (RCom...

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