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Amazon buys robot vacuum maker iRobot for $1.7 billion

Amazon is all set to expand its collection of smart home appliances. It has announced plans to acquire the vacuum maker, iRobot, for approximately $1.7 billion.

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itel brings the essence of ‘Better life for all’ in its new campaign

Homegrown smartphone brand itel has released its new festive film- ‘itel ke saath tyohaar sahi hai’ to celebrate the spirit of its customers. Conceptualised and co-directed by CNVRSB Integrated creative head (films) Alok Pal and Hitesh Dhingra the film attempts to connect with the TG by keeping it...

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JioPhone Next smartphone to hit shelves this Diwali

Jio and Google have announced that the JioPhone Next smartphone will be available in stores from Diwali. The JioPhone Next will be the most affordable smartphone in the world with an entry price of Rs 1,999.

iWorld Telecom
realme ropes in KL Rahul as brand ambassador

Mumbai: Smartphone brand realme has roped in Indian cricketer KL Rahul as brand ambassador to endorse its smartphone category.  Rahul will work with realme to help grow the smartphones category under the broad umbrella of product offerings, said the brand in a statement on Thursday.

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The new Poco C31 campaign pushes the smartphone to its limits

Mumbai: Homegrown online smartphone brand Poco launched a campaign called 'Life Tested,' showcasing the build and sturdiness of its recently launched budget entrant, Poco C31. The campaign, conceptualised by DDB Mudra, is a testimony to the smartphone’s robust quality through a series of relatable...

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