MAM

Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/18/flipppcart.jpg?itok=bFVVcVUC

Bangalore: Flipkart, India’s leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and influencers across the spectrum to reach out to and engage with a diverse set of consumers. Donning the hats of a policeman, journalist, politician and the likes, India’s most-loved celebrities Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar will be seen in engaging avatars that consumers can completely relate to.

In a series of ads across television, radio and digital platforms, some of  India’s most-loved celebrities will bring alive the central theme of India preparing for The Big Billion Days. Across platforms, the campaign, conceived by Lowe Lintas, will reach out to over 300 million consumers in over 100 cities through 100+ television commercials, 3 million digital assets and strategic collaborations with various digital platforms. To take the celebrity engagements a notch higher, Flipkart has also collaborated with hip hop icon Badshah, to create an exclusive anthem, which will be available to listeners across leading music channels and platforms.

Speaking about this unique campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said, “As a homegrown company, we understand the pulse of India’s diverse consumers and aim to engage with them at every touch point, thereby building an ecosystem. With an integrated and inclusive approach to our latest campaign, we are collaborating with a special set of celebrities and influencers, who we believe will drive more people to our platform and enable them to experience The Big Billion Days. Each celebrity will be seen in a unique avatar which we believe will connect well with our consumers across the country, as we bring Bharat and India closer this festive season.”

Sagar Kapoor, Chief Creative Officer, Lowe Lintas said, “For this year's shopping carnival, Big Billion Days, we used celebrities in a different manner. They are all protagonists in their respective stories who are so excited about the sale that they are all preparing for it well in advance. It's a humorous take where they are mirroring the excitement of the consumer that this online shopping event creates in the country."

To support its goal of driving and sustaining more users this festive season, Flipkart has recently introduced a simplified Hindi user interface, a unique rewards system, credit-backed payments system and also offers the widest selection of brands and products across categories. Since its inception in 2014, Big Billion Days has revolutionized the way Indians shop.

Links to the ads: film 1, film 2 and film 3,

    Creative agency: Lowe Lintas
    Agency team: Hari Krishnan, Anand Narayan
    Creative team: Sagar Kapoor, Kapil Mishra, Jigisha Dalal, Arpan Bhattacharyya, Swapna Patkar
    Account management: Bhupender Agarwal, Arunabho Sen, Udisha P Singh, Sakhi Ray, Shiksha Sinha
    Planning: Ravi Ramanujan
    DoP: Anil Mehta
    Production House: Ramesh Deo Production
    Director: Abhinay Deo

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/boat.jpg?itok=PlbBHaNr
boAt audio ropes in Indian cricketer Shreyas Iyer as brand ambassador

MUMBAI: boAt – a leading audio brand that reflects the amalgamation of music, fashion and action sports has signed on Indian cricketer Shreyas Iyer as their new brand ambassador for their campaign 'Sound of the Champions'.   Iyer has established himself as the backbone of India’s limited overs...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/shrenik.jpg?itok=uEwXcxL7
White Rivers Media wins digital marketing mandate for Times Network’s English entertainment channels

MUMBAI: White Rivers Media, an independent,  full-service digital creative agency founded in 2012, is now the social media and digital marketing partner for Times Network’s English entertainment channels. As per the requisites of the mandate, White Rivers Media will curate social, creative and...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/uber.jpg?itok=M803U92u
Zomato acquires Uber India’s food delivery business

MUMBAI: Online food delivery app Zomato has acquired Uber’s food delivery business, Uber Eats, in India in an all-stock deal. According to media reports, the acquisition was carried out at a value of $350 million ( Rs 2,485 crore). Moreover, Uber has got almost 10 per cent stake in Zomato. Post...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/barbeque.jpg?itok=W2cMTBzE
Barbeque Nation launches customer loyalty program, ‘Happiness Club’

MUMBAI: Barbeque Nation, India’s leading casual dining restaurant chain, has announced the launch of its customer loyalty program, ‘Happiness Club’, on the occasion of its 14th anniversary. The program allows diners to accumulate points and avail exciting offers, to make their dining experience at...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/network.jpg?itok=LIznLbdA
Network18 & Diago India launch #Thankyoupolice campaign

MUMBAI: Diageo India and Network18 acknowledged the contribution of the Mumbai Traffic Police with the ‘#ThankYouPolice’ campaign as part of the ‘Road Safety Week’ for working tirelessly towards the safety of the citizens, better traffic management and keeping law and order in check.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/tik.jpg?itok=eWYgZ41g
Paytm Insider & Qyuki digital media host 'Epic Fam Jam 2020'

Paytm Insider & Qyuki hosted 'Epic Fam Jam', India's biggest fan festival with popular Instagrammers and Tik Tok creators at JioWorld Garden, BKC, Mumbai. The one-of-a-kind event was aimed at bringing together India’s biggest internet sensations in one place for the first time in India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/tai.jpg?itok=xvqxt83a
WATConsult launches #TrulyYou campaign for Wacoal India

WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has launched a new digital brand campaign for its recently acquired client, Wacoal India. Wacoal India is a premium Japanese lingerie brand established in the year 1946 in Japan.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/rub.jpg?itok=yyky8E_7
iProspect India bags paid media mandate of Max Bupa

iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has won the Paid Media mandate of Max Bupa Health Insurance, a leading standalone health insurance player in India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/mruc.jpg?itok=h-qpSOsI
MRUC adds Andhra Pradesh data to IRS Q3 2019 report

MUMBAI: Media Research Users Council (MRUC) on Monday released an updated report of Indian Readership Survey (IRS) for the third quarter of 2019 that includes data from Andhra Pradesh too. The quarter three report was already published on 27 December 2019 sans Andhra Pradesh’s data in the view of...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories