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MS Dhoni & daughter Ziva bond in new Oreo campaign

NEW DELHI: Cookie brand Oreo is further fortifying its promise of infusing a dose of fun in everyone’s life with its latest campaign #OreoPlayPledge. With this campaign, the brand is putting its purpose into action and inspiring people to snooze away from their busy lifestyles and take a pledge to...

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How IPL anthems helped popularise the brand

IPL’s electrifying debut aired on 18 April, 2008, and India has been hooked ever since. Every year, more and more people are tuning into the sporting tournament, cheering for their favourite teams and players, and sharing their excitement on social media.

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GoDaddy launches second phase Bijness Bhai campaign in India

NEW DELHI: GoDaddy Inc, a company that empowers everyday entrepreneurs, has launched the second phase of its marketing campaign for India - Bijness Bhai. This campaign continues the focus on encouraging small businesses in India to build a complete, integrated online business, and creates awareness...

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BCCI launches rap anthem ‘Aayenge Hum Wapas’ for IPL

NEW DELHI: IPL 2020, like many believe, will change the mood of the nation and give people a reprieve from all the thoughts haunting the minds in these extraordinary times due to the coronavirus pandemic. With only a few days left for IPL to kickstart the thirteenth edition, BCCI has also announced...

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ITC's Sunfeast YiPPee! launches new TVC for pasta range

NEW DELHI: ITC’s Sunfeast YiPPee!, the popular instant noodles & pasta brand in India, launched a new TV campaign to create awareness among consumers about its new range of tasty, versatile, and easy-to-prepare pasta range. The new TVC showcases how Sunfeast YiPPee! Pasta addresses the consumer...

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