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D’Décor launches new campaign ‘Beautiful Homes tell Beautiful Stories’

The campaign has been conceptualised by JWT

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MUMBAI: D’Decor India’s leading home furnishings brand unveiled its new campaign - ‘Beautiful Homes tell Beautiful Stories’ with a series of short films featuring Gauri and Shahrukh Khan. The campaign celebrates 10 years of marquee association of country’s power couple with D’Décor. Touted as the world's largest producer of upholstery and curtain fabrics besides being at the forefront of providing home design solutions, D’Décor enjoys a long standing partnership with Gauri and Shahrukh Khan in bringing to life visions that meld expertise with art.

Over the years, there has been a significant change in the perception of designing homes. Everyone strives to raise the bar with a perfect home that not only represents an extension of their personality, but reflects passion, comfort  and lifestyle choices. Conceptualised by JWT, the season’s campaign captures cherished moments of the couple in their homes reveling in D’Décor.

Produced by Dharma 2.0, the creative unit from Karan Johar’s Dharma Productions, the TVC is directed by the very talented Punit Malhotra and integrates the new collections of fabric, bedding sets, rugs and blinds.

The new film reveal; brings the viewers into the middle of Gauri and  Shahrukhs’ living room  where a celebration is in commencement to celebrate the couple’s 22nd wedding anniversary. Set against the backdrop of their beautiful living room the story goes on to highlight the appreciation that guests show towards their furnishings, praising Gauri in particular. Shahrukh who feels left out by not being included in the compliment of good taste is told by Gauri that marriage is teamwork,  there is no I or You, its “US”. The home is a refelction of togetherness and companionship of two people.

D’Décor is a household name and continues to be a pioneer in the textile industry by bringing chenille upholstery and embroidered curtains to India. Being the largest manufacturer of soft furnishing fabrics, D’Decor has gained an enviable reputation in innovation and customisation. With a team of over 250 members who develop new colours, design trends, substrates, weaves and finishes giving customers over 20,000 products to choose from.

Speaking about the new milestone, Sanjay Arora & Ajay Arora of D’Decor said, “D’Décor is proud to unveil its new campaign marking the longstanding association with Gauri and Shahrukh Khan. The brand journey with the Khans’ is over a decade old and we are aware of the magic they bring to the people across India. Dharma 2.0 has beautifully translated our vision and the celebration of this beautiful partnership. The couple together, are an ideal image of homemakers and imply 'family' for us. There is a seamless synergy between D’Décor and its values being narrated with Beautiful homes tell beautiful stories.”

They also added, “We have always been ahead of the curve, keeping consumer experience at the helm of our ethos. D’Décor’s endeavour is to create a sense of pride and ownership of its product offerings. Our mills in Tarapur hold pride of place, using cutting-edge technology that has given India its first water-repellent and flame-retardant fabric. We deliver true value and are committed to giving our customers innovative beautiful designs.”

Expressing his excitement about directing the campaign film Punit Malhotra said, “This collaboration between D’Décor, Dharma 2.0 and Gauri-Shahrukh is very special because it’s all about one family coming together. The ethos of the campaign to value our family every day by creating a beautiful home is simple yet so impactful. The campaign narrative is vibrant and everyone’s best intention to make the best film is very much evident in the film.”

JWT VP & executive business director Dipika Narayan says, “With D’Decor when we started the journey, we pledged to make every city, street, home, door and window of the country beautiful. We continue to partner D’Décor in this successful jouney with the new campaign. When you a have a beautiful home, there is always a beautiful story to share; and the thought behind the new film is all about humanising the desire and bring in more relatability with this dream cast of Shahrukh & Gauri. Our focus has been on making the brand even more meaningful by highlighting the strenghts of the brand ethos, and values that Gauri & Shahrukh brings with their dedication and understanding. We are proud to be assoicated with D’Décor on this journey.”

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