MAM

×

×

D’Décor launches new campaign ‘Beautiful Homes tell Beautiful Stories’

The campaign has been conceptualised by JWT

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/21/decor.jpg?itok=uMHY6yyM

MUMBAI: D’Decor India’s leading home furnishings brand unveiled its new campaign - ‘Beautiful Homes tell Beautiful Stories’ with a series of short films featuring Gauri and Shahrukh Khan. The campaign celebrates 10 years of marquee association of country’s power couple with D’Décor. Touted as the world's largest producer of upholstery and curtain fabrics besides being at the forefront of providing home design solutions, D’Décor enjoys a long standing partnership with Gauri and Shahrukh Khan in bringing to life visions that meld expertise with art.

Over the years, there has been a significant change in the perception of designing homes. Everyone strives to raise the bar with a perfect home that not only represents an extension of their personality, but reflects passion, comfort  and lifestyle choices. Conceptualised by JWT, the season’s campaign captures cherished moments of the couple in their homes reveling in D’Décor.

Produced by Dharma 2.0, the creative unit from Karan Johar’s Dharma Productions, the TVC is directed by the very talented Punit Malhotra and integrates the new collections of fabric, bedding sets, rugs and blinds.

The new film reveal; brings the viewers into the middle of Gauri and  Shahrukhs’ living room  where a celebration is in commencement to celebrate the couple’s 22nd wedding anniversary. Set against the backdrop of their beautiful living room the story goes on to highlight the appreciation that guests show towards their furnishings, praising Gauri in particular. Shahrukh who feels left out by not being included in the compliment of good taste is told by Gauri that marriage is teamwork,  there is no I or You, its “US”. The home is a refelction of togetherness and companionship of two people.

D’Décor is a household name and continues to be a pioneer in the textile industry by bringing chenille upholstery and embroidered curtains to India. Being the largest manufacturer of soft furnishing fabrics, D’Decor has gained an enviable reputation in innovation and customisation. With a team of over 250 members who develop new colours, design trends, substrates, weaves and finishes giving customers over 20,000 products to choose from.

Speaking about the new milestone, Sanjay Arora & Ajay Arora of D’Decor said, “D’Décor is proud to unveil its new campaign marking the longstanding association with Gauri and Shahrukh Khan. The brand journey with the Khans’ is over a decade old and we are aware of the magic they bring to the people across India. Dharma 2.0 has beautifully translated our vision and the celebration of this beautiful partnership. The couple together, are an ideal image of homemakers and imply 'family' for us. There is a seamless synergy between D’Décor and its values being narrated with Beautiful homes tell beautiful stories.”

They also added, “We have always been ahead of the curve, keeping consumer experience at the helm of our ethos. D’Décor’s endeavour is to create a sense of pride and ownership of its product offerings. Our mills in Tarapur hold pride of place, using cutting-edge technology that has given India its first water-repellent and flame-retardant fabric. We deliver true value and are committed to giving our customers innovative beautiful designs.”

Expressing his excitement about directing the campaign film Punit Malhotra said, “This collaboration between D’Décor, Dharma 2.0 and Gauri-Shahrukh is very special because it’s all about one family coming together. The ethos of the campaign to value our family every day by creating a beautiful home is simple yet so impactful. The campaign narrative is vibrant and everyone’s best intention to make the best film is very much evident in the film.”

JWT VP & executive business director Dipika Narayan says, “With D’Decor when we started the journey, we pledged to make every city, street, home, door and window of the country beautiful. We continue to partner D’Décor in this successful jouney with the new campaign. When you a have a beautiful home, there is always a beautiful story to share; and the thought behind the new film is all about humanising the desire and bring in more relatability with this dream cast of Shahrukh & Gauri. Our focus has been on making the brand even more meaningful by highlighting the strenghts of the brand ethos, and values that Gauri & Shahrukh brings with their dedication and understanding. We are proud to be assoicated with D’Décor on this journey.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/puja.jpg?itok=vMLVHE1n
Pantaloons celebrates Pujo rockstars with new campaign

MUMBAI: Pantaloons, India's leading fast fashion brand from Aditya Birla Fashion and Retail Ltd commemorated the homecoming of Goddess Durga by unveiling its new campaign ‘Hello Pujo Rockstars’. This thematic campaign shows Pantaloons as a progressive brand that walks hand in hand with the go-...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ganaguly.jpg?itok=6WlA_yHC
Kansai Nerolac announces Shera Para Shera Pujo 2019

MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’, announced the fifth edition of its most awaited Pujo activity, Nerolac ‘Shera Para Shera Pujo’ with renowned cricketer Sourav Ganguly. This year, as a first, ‘Shera Para...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/khadim.jpg?itok=Hhvu5kWh
Khadim’s completes its #LetsTakeAStep campaign with great success

MUMBAI: The advent of the festive season means shopping for new clothes, jewellery, accessories and shoes. It is a joyous and celebratory time for most of the citizens. But what about those who are a little less privileged than others? To address this issue and bring smile to a few this festive...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/pumpkin.jpg?itok=xCEZqdSa
Team Pumpkin secures social media mandate for DCB Bank

MUMBAI: Team Pumpkin, a digital-first marketing and PR agency securedsocial media mandate for DCB Bank (www.dcbbank.com). The mandate includes digital creative strategy, social media campaign creation and performance marketing. Having presence in Delhi, Mumbai and Bangalore, Team Pumpkin has...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/jeep.jpg?itok=2XRjcoyl
Don’t settle, says Jeep as it drops a new beat in their campaign - “Under the Hood” by Digitas India

MUMBAI: When it comes to selecting a vehicle, consumers are often left in the dark with features being the only differentiator between a good SUV and a great one. To bridge the gap, the 75+ year-old legend – Jeep, tapped into an upcoming trend in Indian music, hip hop, to create its latest and most...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ipl.jpg?itok=_6SfiI8N
Duff & Phelps launches IPL brand valuation report 2019

MUMBAI: Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from its IPL Brand Valuation Report 2019, a comprehensive study on brand values in the Indian Premier League (IPL).

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/wrogn.jpg?itok=iXn8nmdB
‘Join the WROGN Tribe’, invites Virat in the new WROGN brand film

MUMBAI: The new brand film from WROGN, the lifestyle menswear fashion brand curated by ViratKohli,has the daring tough cricketer inviting the youth to join the WROGN tribe! The film captures the enigmatic and rebellious youth spirit, as they break the rules and shatter stereotypesto become a part...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/rohit.jpg?itok=bBE8bhKF
ASCI to improve social media presence, strengthen monitoring of digital advertising: Rohit Gupta

The newly appointed Advertising Standards Council of India (ASCI) chairman of the board of governors Rohit Gupta will be putting a strong emphasis on the process of improving the digital advertisements.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/dolby.jpg?itok=-JsQnth4
Dolby launches campaign ‘Mobile Pe Dolby Hai Kya?’

MUMBAI: Dolby Technology has launched a new campaign ‘Mobile Pe Dolby Hain Kya?’ (Got Dolby on your Mobile?), which is aimed at educating the smartphone owners about the Dolby technology on the mobile. The mockumentary style format ad campaign brings back the award-winning, relatable and memorable...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories