Shahrukh Khan

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Are celebs killing their brand by endorsing too many products?

MUMBAI: How often do we come across an ad that features a Bollywood celebrity? Maybe, a lot, and it is mostly driven by people’s affinity for seeing their favourite celebrity on television, outside of movies.

MAM Marketing MAM
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Hyundai shows how you can #BeTheBetterGuy for road safety

MUMBAI: Hyundai Motor India in association with the Ministry of Road Transport and Highways (MRTH) has released a road safety film aimed at creating a positive change in the society and inspire people to adhere to traffic rules.

MAM Marketing MAM
Cox & Kings plans romantic trail based on Jab Harry met Sejal

MUMBAI: Bollywood fans, after watching a film, always fancy about visiting the beautiful foreign locales where the movie is shot. Cox and Kings, a leading leisure and education travel group with operations in 22 countries, has introduced a special romantic trail to Europe based on the film Jab...

MAM Marketing Brands
Eros International Plc reports massive bottomline gains for third quarter

BENGALURU: Eros International Plc (Eros) reported more than a 15 fold (15.4 fold) increase in operating profits for the quarter ended 31 December 2016 (Q3-17, current quarter) as compared to corresponding year ago quarter. Operating profit in the current quarter was $8.2 million as compared to...

iWorld Over The Top Services
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Regional films fared better in '16 in terms of online booking

NEW DELHI: Regional films did exceptionally well at the box office in 2016 and Malayalam cinema particularly a major rise, if one is to go by online bookings for tickets. Online movie ticketing for Malayalam cinema showed over 80 per cent growth as compared to in 2015, according to tickets sold by...

Movies Regional

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