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How brands made the most out of Friendship Day on Twitter

As the world celebrated Friendship Day this Sunday, some brands also bonded with their fans on Twitter to mark the relationship they share with them. From extending messages to fellow members of brand-verse on Twitter to coming out with cheesy friendship messages for fans, to hosting social media...

MAM Marketing MAM
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Paytm partners with Dharma Productions to launch loyalty card for fans

MUMBAI: Dharma Productions will be launching an industry-first exclusive loyalty card for its fans. The production house that has given the Indian film industry some of the most iconic films, enjoys an unprecedented fan-following across the globe.

Television Production House Film Production
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Digital industry celebrates Union Budget 2018

MUMBAI: The Union Budget for 2018 that was finally unveiled yesterday turned out to be a rather disappointing one for the industry at large but Digital India and digitisation got prime time attention. The budget focused on the middle class and rural population, guided by the mission to strengthen...

Specials Budget Budget 2017
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Dharma movies to be shown on Spuul VOD

Digital video-on-demand (VOD) platform Spuul has partnered with Dharma Productions for its existing library. This move is in keeping with their strategy for 2016 to become the dominant player in the Indian movie content - both Bollywood and regional.

iWorld Video On Demand
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Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs