MAM

#CoronaKoDhona: ABP News’ awareness campaign

The channel accrues 5.42 mn interactions and 132.79 mn views on Facebook

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/23/abp.jpg?itok=vzBQcqoJ

MUMBAI: ABP News Network’s Hindi news channel, ABP News, has taken preventive measures to create awareness among its audience against the spread of the Covid19 virus through the reach of its social media platforms.

ABP News’ public awareness campaign called ‘#CoronaKoDhona’ has garnered tremendous traction on the social media pages of the channel. Former team India’s skipper, Kapil Dev & union minister, Smriti Irani have joined the network for this initiative.

“For any news related to COVID-19, ABP News has been the leading domain on Facebook in the last 30 Days (18 Feb to 18 March; Source: crowdtangle.com). With 5.42 million total interactions, the channel is miles ahead than its nearest competitor, Aaj Tak,” says a press statement of the channel. 

The statement further adds, “In terms of video views, ABP News’ page has garnered 132.79 million views, twice as of that of its arch rival which received 2.39 million views (18 Feb to 18 March; Source: crowdtangle.com). The video segment of the campaign has also been further promoted on YouTube, garnering tremendous engagement from the audience.”

The recently launched campaign went on-air and on all ABP News social media platforms to strengthen the consciousness on the pandemic and ensure the safety of the people. With a message-driven hashtag - #CoronakoDhona, the intensive campaign comprised of awareness videos coupled with informative blogs and articles on the issue.

The video campaigning comprised of 13 short clips featuring 13 ABP news anchors, presenting a short awareness message on the importance of handwashing. With an aim to send a message of good hygiene, the campaign emphasised on how washing hands regularly is one of the most critical measures in the fight against coronavirus.

Renowned ABP News anchors like Akhilesh Anand, Adarsh Jha, Astha Kaushik, Shobhna Yadav, Pratima Mishra, Anurag Muskaan, Rubika Liyaquat, Shagun Sharma, Sumit Awasthi, Aditi Arora, Yasser Usman, Vikas Bhadauria, and Shrivardhan Trivedi were instrumental in sharing the awareness message compellingly.

ABP News Network’s chief executive officer, Avinash Pandey, says: “As a responsible news channel, we take it as our duty to ensure the betterment of society. COVID-19 has created a sense of panic worldwide. When mankind is fighting a deadly pandemic, awareness and sensibility are the initial steps.”

“Through this campaign, our aim was to safeguard the health of the people by providing requisite information on the virus so that preventive measures can be taken effectively, while also dispelling fear & worry on the pandemic," Pandey further adds.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/neeraj.jpg?itok=rEhutr8H
Havas Group India appoints Neeraj Bassi as chief strategy officer

MUMBAI: Havas Group India has further strengthened its leadership team with the appointment of Neeraj Bassi as the chief strategy officer, effective immediately. This is in sync with Havas Group’s aggressive growth strategy and its mission to create meaningful work for its clients. In his new role...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/vivian.jpg?itok=geYg3x1F
Viviana Mall live streams music performance

MUMBAI: Unable to attend a band or a concert this Saturday? Not an issue. Viviana Mall has brought live music performance to your smartphone. On Saturday, Viviana Mall live-streamed music performance on Instagram. The music activity was part of the ‘V4Music’ banner that it organises every Saturday...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/goqii.jpg?itok=DYPzlh7J
In a bid to help the underprivileged & frontline workers, GOQii launches ‘Health Quiz Karona’

MUMBAI: The nation is facing unprecedented challenges and in times of such adversity, is when we need to unite and fight the battle against the novel Coronavirus. While we sit in the comfort of our homes, it is the frontline workers who step out every day so that they can safeguard and help us come...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/salim.jpg?itok=wZG7YMlx
On the eve of World's Health Day, IPRS CreativeShala to host a LIVE session on Coping with anxiety and creative block!

MUMBAI: Music is a stress buster but very few are aware of the challenges faced by the artists in creating their masterpieces.  Research suggest that people working in the creative industries are three times more likely to suffer from mental health problems than any common man.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/ncio.jpg?itok=JoCjeA-N
Use 21-day lockdown to quit smoking, says Nicotex

MUMBAI: Nicotex, the leading brand in the smoking cessation category by Cipla Health Ltd has introduced a ‘21 Days to Quit Smoking Challenge’ exhorting smokers to quit smoking. As the nation entered a 21-day lockdown due to COVID-19 and is practicing social distancing, Nicotex also urged...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/Panasonic.jpg?itok=uhShb9Lp
Panasonic India's digital campaign crosses 100 million views on YouTube

MUMBAI: Panasonic India’s latest digital campaign for its newly launched IoT (Internet of Things) and AI (Artificial Intelligence)-enabled platform, 'Miraie for Connected Living’, has garnered more than 100 million views on YouTube. The campaign was planned and executed digitally by WATConsult, the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/mk.jpg?itok=VxLcTbnr
Crowdfunding platform Milaap launches campaign to fight Covid-19

MUMBAI: Covid-19, the disease caused by the novel coronavirus, has infected more than 4.9 lakh people worldwide.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/prashant.jpg?itok=PQZX_k0u
Momspresso.com and Fevicreate launch #IndiaCraftingMemories initiative

MUMBAI: Momspresso.com has rolled out a joint initiative #IndiaCraftingMemories in association with Fevicreate, a platform by Pidilite Industries Limited, that encourages creativity and makes learning fun through arts and crafts, and DIY activities. The 21-day campaign from Momspresso and the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/admitad.jpg?itok=TFLcJS8z
Admitad India comes forward to support daily wagers amid COVID-19 lockdown

MUMBAI: As the world passes through a period of turmoil, Admitad India has joined hands with Fiinovation, a global CSR consultant, to distribute essential commodities including food rations, masks, sanitizers and hygiene kits amongst migrant labourers and daily-wage earners in slum regions.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required