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Covid2019 communication: Is it time to change OOH messaging?

NEW DELHI: It has been close to three months since the announcement of a nationwide lockdown in the wake of Covid2019 and even longer since the governments across states have been trying to promote the necessary social distancing and other precautionary measures via advertising. While there has...

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Industry hails eased lockdown restrictions, wants more from economic stimulus

NEW DELHI: We are close to completing two months of the ongoing nationwide lockdown, instigated by the fatal global pandemic COVID2019, living through extraordinary times, adjusting to newer ways of working, and dealing with newer ways of living.

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Likee releases a video with heart-touching Mother's Day message from those stuck in lockdown

New Delhi: Likee, the pioneering short video platform by Singapore-based BIGO Technology Pte Ltd, came up with a unique initiative to connect those, who were unable to visit their homes to celebrate Mother’s Day because of the national lockdown triggered by the Covid-19 pandemic, with their mothers...

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Instagram businesses witness demand dip by 80% during lockdown

Since its inception, Instagram Business has been creating a pool of myriad opportunities for local and home-grown businesses to flourish. With its impactful visual presence, availability to micro-tag, and easy discoverability, the platform has led many businesses to set a unique benchmark.

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#ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it

MUMBAI: #ARM Worldwide, a Gurgaon based digital marketing & communication consultancy in support with a global wearable technology leader, Huami Amazfit has launched #WorkForDoctors campaign to help hospitals across India with necessary hygiene essentials supply. The company earlier has...

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