Avinash Pandey

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CASE STUDY: How ABP Network and Robin Hood Army stepped up to combat pandemic

Covid-19 has been the worst-ever health crisis in almost a century which brought the world to its knees. Soaring positive cases led governments to order strict restrictions on movement, compelling people to stay indoors.

Television TV Channels Viewership
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Viewership measurement should be based on RPD data: Avinash Pandey

NEW DELHI: The suspension of BARC ratings for the genre has toned down the drama on Indian news channels, ABP Network CEO Avinash Pandey opined while speaking at a public forum on Wednesday. 

Television TV Channels Viewership
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ABP Network rebrands itself to deliver news beyond limits

After a slew of media houses rebranded themselves to start afresh in the midst of the Covid2019 pandemic, ABP News is taking the same route. The network has announced a revamping of its television channels, across languages. 

Television TV Channels News Broadcasting
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Will going subscription-based improve news content on Indian television?

As per a recent Media Partners Asia (MPA) report, India is going to be the most scalable pay-TV market in the APAC region, with a CAGR of 6 per cent, touching $15 billion by 2024. India will also contribute almost half of the net subscriber additions in the Asia Pacific over the next five years, it...

Television TV Channels News Broadcasting
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3 Reasons why news industry is miffed with BARC

The recent TRP manipulation scam has reopened old wounds that news channels and Broadcast Audience Research Council (BARC) had been mending. The genre had never been absolutely satisfied with how the authority is measuring ratings and the recent sequence of events has once again brought the matter...

Television TV Channels News Broadcasting

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